R/GA New York
Tue, 14 Jul 2020 16:19:08 GMT
Allyship became a household word this year, with organisations and people taking steps in this time of racial reckoning to better understand what it means to be an ally for the LGBTQIA+ community and the Black community. It proved to be a struggle for many, with some being accused of performative allyship, or worse, doing nothing at all.
On R/GA’s latest FutureVision podcast, we unpack what it means to be an ally and how R/GA is extending its allyship training to new audiences and spaces.
In a conversation hosted by Shannon Washington, group executive creative director at R/GA New York, strategists Brandon Heard and Michael Elenterio talk about their work co-leading allyship training in their roles as co-chairs of the company’s LGBTQ+ Network.
"You can't just half-ass allyship." said Brandon Heard
As Brandon comments: “You can't just half-ass allyship. You have to address all of the different areas and push towards all of those forces of allyship.”
They discuss R/GA’s Four Forces of Allyship framework as a way to systematically approach allyship as well as a project that brings together that thinking in a tangible way that’s unique to R/GA’s DNA—with a mix of data, technology and creativity.
Listen to this conversation to not only better understand allyship but to hear more about the framework that R/GA is developing; how it’s informing our approach to how we work; and what it means to activate allyship all day, every day—and make it matter.
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Categories: Media and Entertainment, Streaming ServicesR/GA New York, Tue, 14 Jul 2020 16:19:08 GMT