The Fossil Group Names m/SIX Agency of Record

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The focus is delivering real-time analytics across the business and brands
The Fossil Group Names m/SIX Agency of Record

Fossil Group, Inc. has appointed the global media agency m/SIX as its agency of record for EMEA. As an agency that specialises in technical knowledge, m/SIX have been charged with driving brand performance and growth at scale across EMEA. Its work with Fossil Group across both owned and licenced brands is effective immediately. 

Fossil Group, Inc. is a global design, marketing, distribution and innovation company specializing in lifestyle accessories. Under a diverse portfolio of owned and licensed brands, Fossil Group offerings include fashion watches, jewellery, handbags, small leather goods and wearables. Fossil Group Inc. is committed to delivering the best in design and innovation across Fossil Group owned brands like Fossil and Skagen, and licensed brands like Armani Exchange, Diesel, Emporio Armani and more. 

This is a centralised account running from the m/SIX offices in the UK, focused on delivering real-time analytics across the business and its brands. 

Commenting on the appointment Francesco Pagano, Fossil’s head of brand and marketing - EMEA, said: “We are glad to have started our partnership with m/six, who shares the same ambitions and values as Fossil Group. We look forward to an exciting and innovative year ahead.” 

m/SIX EMEA CEO, Jack Swayne said: “We are delighted that Fossil will become a new client for m/SIX across Europe. We share the same ambition to blend industry-leading performance marketing to deliver effective business while also growing the Fossil brands in an ever more competitive marketplace” 

m/SIX specialises in driving commercial, as well as audience growth, in today’s data and tech-led media landscape, and is an industry leader in transparency, martech and next-generation audience insight. Clients include Toyota, Lexus, News Corp, Britvic and TalkTalk. 

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The&Partnership, 2 months ago