Now that all shops in the countries surrounding The Netherlands have opened again, it’s time to repair some of the damage from the past months. That’s why the Flower Council of Holland – using their consumer platforms Funnyhowflowersdothat.co.uk and Thejoyofplants.co.uk – teamed up with 180 Kingsday and multiple sector parties to create an international campaign to boost the sales of flowers and plants all over Europe and beyond.

The campaign ‘Fill the distance with beauty’ plays with the now familiar messaging around keeping distance to ask people to fill that space with emotional connections instead. And that’s where plants and flowers can be a powerful way to make that connection. 

Daan Langstraat of The Flower Council of Holland: “In the Netherlands the shops remained open and we noticed flowers and plants were doing better than ever. People that have to keep their family, friends and colleagues at a distance, find comfort, hope, joy and connection in flowers and plants.”

180 Kingsday’s Bram de Rooij adds: “Giving and receiving flowers and plants can make a huge difference to people’s emotional wellbeing. We’re incredibly proud of being able to work with The Flower Council of Holland and the sector to help spread that story far and wide.”

The campaign launches this week in the Netherlands, France and the UK in out-of-home, online video and point-of-sale materials, and is made available to more countries in Europe.