Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

The Flower Council of Holland Fills Distance with Beauty


180 Kingsday crafts fall campaign for scrambling horticulture industry

The Flower Council of Holland Fills Distance with Beauty

Now that all shops in the countries surrounding The Netherlands have opened again, it’s time to repair some of the damage from the past months. That’s why the Flower Council of Holland – using their consumer platforms and – teamed up with 180 Kingsday and multiple sector parties to create an international campaign to boost the sales of flowers and plants all over Europe and beyond.

The campaign ‘Fill the distance with beauty’ plays with the now familiar messaging around keeping distance to ask people to fill that space with emotional connections instead. And that’s where plants and flowers can be a powerful way to make that connection. 

Daan Langstraat of The Flower Council of Holland: “In the Netherlands the shops remained open and we noticed flowers and plants were doing better than ever. People that have to keep their family, friends and colleagues at a distance, find comfort, hope, joy and connection in flowers and plants.”

180 Kingsday’s Bram de Rooij adds: “Giving and receiving flowers and plants can make a huge difference to people’s emotional wellbeing. We’re incredibly proud of being able to work with The Flower Council of Holland and the sector to help spread that story far and wide.”

The campaign launches this week in the Netherlands, France and the UK in out-of-home, online video and point-of-sale materials, and is made available to more countries in Europe.


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
180 Amsterdam, Wed, 09 Sep 2020 16:42:43 GMT