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The Flip Side of the Coin: Le’Veon Bell Gives New York Its Payday

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The campaign gives New Yorkers money back when buying PepsiCo

The Flip Side of the Coin: Le’Veon Bell Gives New York Its Payday

Everyone loves a payday — especially Le’Veon Bell, the New York Jets running back who got his payday this NFL season. To pay it forward, Le'Veon teamed up with PepCoin by PepsiCo and showered New Yorkers with extra coin thanks to the new cash-back loyalty program. The program rewards fans for purchasing Frito-Lay snacks and PepsiCo beverages together by depositing money into their Venmo or PayPal accounts.

Bell started the day by driving a PepCoin armoured truck around New York City, giving out money and reminding everyone that yes, indeed, PepCoin will give you cash back. Bell eventually revealed the location – The Vessel at Hudson Yards – and together with PepsiCo gave away $26,000 to fans.

“Paydays are about showing people they are valued, no matter what they do,” said Le'Veon. “When PepsiCo asked me to help give out cash to New Yorkers, I thought it was a great fit. I get to thank them for their support since I joined the Jets, and bring awareness to PepCoin, which is all about rewarding people’s loyalty to the great products PepsiCo and Frito-Lay has to offer.”

Rewarding consumers with real money is what PepCoin by PepsiCo is all about. Consumers earn money when they buy a 20-ounce PepsiCo beverage and single-serve Frito-Lay snack together (each specially marked). They simply need to scan the codes on the bag and under the bottle cap with their phone. Every time they accumulate $2, the money automatically transfers to their account with Venmo or PayPal. It's that easy: Buy, scan, cash in. The more you pair, the more it pays.

“With PepCoin by PepsiCo, we wanted to revamp the loyalty program experience and give consumers something they could get excited about — money in their Venmo or PayPal accounts to spend on absolutely anything,” said Fauzia Haq, senior director, marketing, PepsiCo. “We’re thrilled to team up with Le’Veon and give consumers their very own PepCoin payday.”


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PepsiCo PepCoin Launch
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Client: PepsiCo

Agency: Ketchum

Production Company: Valiant Pictures

Categories: Food, Convenience

Press Kitchen, Thu, 14 Nov 2019 19:28:04 GMT