The Famous Five Go on Their Next Great Western Railways Adventure

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Partizan's Michael Gracey directs the next instalment of the campaign from adam&eveDDB
The Famous Five Go on Their Next Great Western Railways Adventure

adam&eveDDB is launching the next chapter of Great Western Railway’s campaign, featuring the Famous Five. The new TV spot ‘Five and the Jetpack’, directed by The Greatest Showman’s Michael Gracey, kicks off the campaign. 

adam&eveDDB’s campaign harks back to Enid Blyton’s original Famous Five narratives, with an adventure that starts when Uncle Quentin shows off his latest invention – a homemade jetpack. The jetpack doesn’t perform quite as it should, and when Uncle Quentin proudly presses the ignition button, he spirals out of control and into the sky. 

The adventurous quintet quickly jump on a high speed GWR train in a bid to follow him and save him from whatever danger he may be in. From inside the train, they spot Uncle Quentin hanging off a distant castle, and in a race against time they speed through the stunning countryside, straight past queuing traffic, and catch him just before he falls. 

The integrated campaign, created in collaboration with Friends Electric and Partizan, celebrates GWR’s new timetable which has introduced faster journey times, a more frequent service, and better seating availability across their network. 

This is the third instalment of the adventures embarked on by Julian, George, Dick, Anne, and Timmy the dog that adam&eveDDB has created for GWR. After three years of significant changes to GWR’s business, the launch of their new timetable is an important milestone in their ongoing vision to re-value rail in the hearts and minds of the travelling public. 

Paul Billingsley, managing director at adam&eveDDB says: “We couldn’t be more proud to launch the latest chapter of this much-loved campaign. It’s our third consecutive year of Famous Five work for GWR, and stands as testament to the power of pairing consistently distinctive brand assets with beautifully crafted story-telling.”

Amanda Burns, head of marketing and sales at GWR says: “It’s always been our ambition to produce distinctive advertising that stands out in a crowded travel market.  This new adventure enables GWR to promote the benefits of our transformation in an engaging and spirited way, inspiring a better way to travel to so many wonderful destinations on our network.” 

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Client

Client: Great Western Railway

Brand: Great Western Railway

Project/Campaign name: Five and the Jetpack

Clients: Amanda Burns – Head of Marketing & Sales / Candice Couillard – Senior Marketing Manager

Creative

Group Executive Creative Director: Ben Tollett

Chief Creative Officer: Richard Brim

Creative Director/s: Steve Wioland / Matt Woolner

Copywriter: Steve Wioland / Matt Woolner

Art director: Steve Wioland / Matt Woolner

Agency TV producer: Petrina Kilby

Agency OOH / digital / radio producer: Vanessa Speedy

Planning Partner: Matt Walters

Senior Planner: Rafael Guper

Joint Group CEO: Mat Goff

Managing Partner: Paul Billingsley

Business Director/s: Fay Taylor

Account Director/s: Betsy Bluer

Account Manager/s: Jake Gidley

Designer/Typographer: Sam Stabler

Media

Media agency: The 7stars

Media planner/s: Leah Okomi

Production

Production company: Friends Electric in collaboration with Partizan

Executive Producer: Barney Richard (Friends Electric), Jenny Beckett (Partizan), Duncan Gaman (Partizan)

Producer: Magda Krimitsou/ Larisa Covaciu (Friends Electric), Isabella Parish (Partizan)

Director: Michael Gracey (Partizan)

Editorial: Patrick Correll

Animation

Animation Production: Friends Electric

Post Production: Electric Theatre Collective

VFX Supervisor: Neil Riley

2D Lead: Taran Spear,

2D Artists: Stirling Archibald, Ludvig Hallenius, Tane Welham, Tomer Epshtein, CJ Gaikward.

Lead Animators : Steve Beck, Peter Baynton

2D Animators : Tim Sanpher, Ludivine Berthouloux, Sim Marriott, Denise Dean

3D Animators: Conor Ryan, Edwin Leeds, Mack Knights, Roly Edwards

3D Artists: Patrick Krafft, Jordan Dunstall, Ryan Maddox, Sergio Morales, Nikolai Maderthoner, Gregory Martin, Stefan Brown, Piers Limberg, Stuart Turnbull, Adrian Lan Sun Lu, Zach Pindolia, Romain Thirion

Colourist: Luke Morrison

Matte Painting: Painting Practice / Rafael Martin Coronel

Storyboard Artist : Brian Estanislao.

Character Design: Kristian Antonelli

Music/Audio

Music Supervisor: Tom Stanford - Theodore

Audio Post Production: Sam Robson at 750mph

Soundtrack name and composer: Milo's Adventure - Michael Patti

Genres: Animation, Action, Storytelling, Dialogue

Categories: Travel, Public Transport

adam&eveDDB, 4 months ago