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The Family Cow Can't Let Go

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Broody bovine stars in new Deutsch ad for California Milk Advisory Board

The Family Cow Can't Let Go

Deutsch head out of the dairy for their new spot we did for California Milk Advisory Board called “Kindergarten.”


In this installment of the famous talking California cows, mother and motherly cow send off the daughter to the first day of kindergarten—but the cow isn’t handling it so well. “Don’t worry, she’ll be done by noon,” the mother says. “Noooon!” the cow wails.

As both watch her go off, the motherly cow tears up reminiscing about how fast the little girl has grown up through the years. We see a flashback that shows that the cow (and California Milk) has been with the family since the beginning.

The commercial is directed by Fred Savage of The Wonder Years. 


Client Credits:
VP, Advertising: Michael Freeman
Deutsch Creative Credits:
Chief Creative Officer: Pete Favat
Group Creative Director:  Karen Costello
Group Creative Director:  Jeff Bossin
Copywriter:  Katy Hamilton
Senior Art Director: Ryan Contillo
Director of Integrated Production: Vic Palumbo
Producer: Eric Kaufman
Production Company Credits and Address:
über content 
1040 N Las Palmas Ave. Building 7N
Los Angeles, CA 90038
Director: Fred Savage
Executive Producer / Owner: Preston Lee
Executive Producer / Owner: Phyllis Koenig
Executive Producer: Steve Wi
Head of Production: Mamta Trivedi
Staff Production Manager: Adam Litt
Producer: Alexandra Lisee
Editorial Company Credits and Address:
1657 Euclid St.
Santa Monica , CA 90404
Editor:   Adam Parker
Assistant Editor(s): David Andreini
Executive Producer: Josianne Cote
Producer:  Sasha Grubor
Post Facility Credits and Address: 
Co. 3
1661 Lincoln Blvd
Santa Monica, CA 90404
Colorist:  Mike Pethel
VFX/Online Credits and Address (list all involved including compositors, artists, etc):
730 Arizona Ave.
Santa Monica, CA 90401
VP of Production: Gabby Gourrier
Executive Producer: Stephanie Gilgar, Robert Owens
Producer: Pip Malone
VFX Co-ordinator: Karena Ajamian
VFX Supervisor: Jason Schugardt
2D Supervisor: Chris Bankoff
CG Supervisor: Brian Burke
Modeling Supervisor: Lersak Bunupuradah
Modeling: Greg Stuhl, Scott Brust, Sun Churl Kim
Texturing: Josh Frontino, Brian Ripley
Rigging Supervisor: Sean Comer
Rigging: Ketki Gokhale
Layout/Tracking Supervisor: Fabio Zapata
Tracking: Lauren Rogers, Juan Colon, Tom Stanton, Luis Rodriguez Animation Supervisor: Keith Roberts
Animation: Chris Perkowitz, Jordan Harris
Lighting: Jessie Amadio, Aaron Vest
Compositing: Patrick Ferguson, Alex Gitler, Chad Buehler Roto/Paint Supervisor: Stephanie Sweeney Roto/Paint: Pam Gonzales, Kenneth Lui
Licensed/Composed Music Company Address, Credits and Track Info: 
Elias Arts
2219 Main Street
Santa Monica, CA 90405
Executive Creative Director: Brent Nichols
Creative Director: Dave Gold
Executive Prodcuer: Ann Haugen
Producer: Katie Overcash
Composer for “Kindergarten”: Christopher Kemp
Composer for “Wedding Long Form”: Jimmy Haun
Sound Design Company Credits and Address: NA
Sound designer(s): NA
Audio Post Company Credits and Address:
LIME Studios
1231 Lincoln Blvd
Santa Monica, CA 90401
Mixer:  Loren Silber
Producer: Jessica Locke
Shoot Location/s (If stage, list name and address. If location, provide complete address.)
1201 N. Vine Street
Hollywood, CA 90038
600 S. McCadden Place
Los Angeles, CA 90005
129 N. Van Ness Ave.
Los Angeles, CA 90004
Stock Footage Company Contact and Image Info:  NA
Others (i.e. Animation Company):  NA
Additional Deutsch Credits:
Account Management Credits:
President: Mike Sheldon
Account Director: Andrew Dubois
Account Supervisor: Jamie Friedman
Account Planners: 
Chief Strategic Officer: Jeffrey Blish
Traffic/Business Affairs:
Director of Integrated Business Affairs: Abilino Guillermo
Business Affairs Manager:  Maggie Pijanowski
Broadcast Traffic Manager:  Sarah Brennan

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