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The Facts and Friction of Content Localisation

Trends and Insight 33 Add to collection

ReMake explains why most brands don't bother (but *definitely* should)

The Facts and Friction of Content Localisation

When it comes to localising content, there’s fact and friction. Let’s start with the facts:

  • We buy local: a study of Fortune 500 companies found that those who localise were twice as likely to increase profits
  • We buy moments: 60% of all online purchases are now impulse buys
  • We buy personal: personalisation cuts customer acquisition costs by 50%

With the world of ads and marketing under pressure like never before, and the boost to the bottom line it promises so appealing, it feels like localization should be a central pillar in any marketing strategy. But it isn't. 

Because there's friction. 

Simply put, localisation is slow, expensive, and complicated. Despite the compelling metrics, the market demands speed, and it's simply faster to push out the next campaign instead of localizing the current one.

There are tools that can help, but they come with a different cost; a learning curve. And we hear daily that they are over-complicated, over-promise and under-deliver. And the result is a catch 22; no time to waste and no time to fix the problem.

Enter ReMake.

ReMake is a ground-breaking, no compromise, work-from-anywhere, versioning platform that promises three things; simplicity, speed, and scale. And here's why brands around the world are choosing us:

  • Brutal simplicity - other platforms sacrifice common sense in favour of redundant features and over-complication. ReMake is hyper-focused on solving one thing, with a UI that’s unparalleled in its simplicity. No headaches. No learning curve. No experience necessary.
  • No templates - ReMake works with your assets exactly as prepared, which means you’ll never need to bend or break your creative to fit any predetermined criteria.
  • Native integration - ReMake doesn’t convert your content to make it editable. You put Adobe files in, and you can lift Adobe files out if needed, whilst deploying your display-ready media direct to your channels.
  • Your content, your way - As a needs-first platform, ReMake integrates seamlessly into any tech stack and we’ll never lock your content into our design language.

ReMake has been engineered to bring relief, restore capacity, and release capital for tired teams and frustrated decision-makers.

In that spirit, we’d like to offer you a Complimentary Pilot of our platform. So you can discover why brands around the world are choosing ReMake as their content localisation solution.

Simply click here to get started. 

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Categories: Business Services, Marketing

ReMake, Thu, 02 Dec 2021 19:13:30 GMT