Today Facebook announced the winners of its fourth annual Facebook Awards recognizing the best creative work on Facebook and Instagram in the last year. The 2015 Facebook Awards represent the biggest and most inspiring creative collection yet with over 2700 submissions from 160 countries that offer a snapshot of the state of creativity and innovation across the industry.
This year, the Blue Award — the top honour in Facebook Awards — goes to Leo Burnett and Procter & Gamble for their inspiring Always' Like a Girl campaign. The Blue For Good Award — recognizing excellence in campaigns created for charitable/non-profit organizations — goes to the ALS Ice Bucket Challenge, a campaign which reset the bar, reaching more people than any event in Facebook history other the 2014 World Cup and raising more than $220MM.
Since last year's Facebook Awards, Facebook and Instagram have grown significantly and given the explosion of mobile and video consumption, brands are building richer and more immersive stories for their audiences on these platforms. Click here to view the winning work.
Facebook Awards Winners 2015
Like a Girl — Leo Burnett Toronto, Chicago, London/Holler and Procter & Gamble (USA)
BLUE FOR GOOD:
Ice Bucket Challenge — The ALS Association (USA)
GOLD WINNER COUNTRIES:
Integrated/Facebook for Good: USA
The The ‘Love Has No Labels’ campaign, created by R/GA for the AdCouncil, goal was to open everyone’s eyes to bias and prejudice and work to stop it in our friends, our families, our colleagues and ourselves.
Integrated/Facebook for Good: USA
To help overturn Under Armour's uber masculine image Droga5 created the “I Will What I Want' campaign, which celebrated all women defying expectations and ignoring the noise of outside judgment.
To help create buzz for LOT Polish Airlines in the media, DDB&tribal Warszawa created a campaign that brought everyone together by hanging mistletoe in each airplane, thus hanging it above the world. Through a responsive website, consumers were able to see the current position of the mistletoe and routes of the LOT airplane. Giving everyone around the world a reason to kiss.
Social Technology: Austria
LA Red was tasked with making sure the pro_cee’d GT, the first high-performance model in the Kia range, caught the attention of the digital advanced target group, which are young, dynamic and exclusively male. LA Red created a viral gaming app that reflects all the characteristics of the pro_cee’d GT itself: dynamism, sportiness and innovation. With the aim of encouraging our target group to get to know the brand and product in a playful way, enjoy themselves along the way and recommend the app to their friends and driving awareness of the pro_cee’d GT.
New Frontier: Lebanon
In Lebanon, there are no laws to protect women from domestic violence and for years Kafa, a leading Women’s Rights NGO, has been working relentlessly on developing a draft law project to protect women from domestic violence. Leo Burnett Beirut worked with Kafa to create a social activation inviting men and women to post their Red Thumb in support for passing the law on domestic violence. More than 20,000 physical and digital red thumbs were gathers and more importantly, the law passed.
USA: 17 awards
Integrated/ Ad Council (R/GA)
Integrated/ Under Armour (Droga5)
Facebook for Good/ Ad Council (R/GA)
Facebook for Good/ Procter & Gamble (Leo Burnett Toronto, Chicago, London/Holler)
Integrated/ Newcastle Brown Ale/Heineken USA (Droga5)
Craft/ Kraft Food (CP+B)
Craft/ Mercedes-Benz USA (Razorfish)
Social Technology/ Anheuser-Busch (Gratafy)
Integrated/ Newcastle Brown Ale/Heineken USA
Craft/ Adobe (Edelman Digital)
Craft/ GoDaddy.com, LLC (Barton F. Graf 9000, LLC.)
Craft/ Lowe’s (BBDO New York)
Media/ Procter & Gamble (Starcom MediaVest Group)
Media/ Lexus (Team One USA)
Media/ American Film Company (DigitasLBi New York)
Lebanon (Middle East): 3
New Frontier/ KAFA (Leo Burnett Beirut)
New Frontier/ Johnnie Walker “Keep Walking Lebanon”
Facebook for Good/KAFA (Leo Burnett Beirut)
Social Technology/ Singapore Red Cross (MRM/ MCCANN Singapore)
Facebook for Good/ Cabcy (JWT Singapore/Mirum)
Brazil 1 and Peru: 2 (including Colombia Short List)
Social Technology/ UniÃ³n Nacional de Ciegos del PerÃº (McCann Lima)
New Frontier/ Menos 1 Lixo (Staff Brasil)
Facebook for Good/ UniÃ³n Nacional de Ciegos del PerÃº (McCann Lima)
Integrated/ Microsoft (Wunderman Colombia)
Integrated/ Vodafone Romania (McCann Erickson Romania)
Craft/ Nike (Razorfish)
Craft/ Avinor (Creuna AS)
Media/ LOT Polish Airlines (DDB&tribal Warszawa)
Austria: 1 (including Germany Shortlist)
Social Technology/ Kia Motors Europe GmbH (LA Red)
Social Techolony/ LIDL Stiftungs GmbH & Co KG (MRM//McCANN Deutschland)view more - Awards and Events