Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

The Face of Unity: Big Buoy’s Girls Promote Girl Power at Work


Post house launches empowering video for International Women's Day

The Face of Unity: Big Buoy’s Girls Promote Girl Power at Work

In honour of International Women’s Day, London-based post house, Big Buoy, has created a representational video with one key message: women should encourage each other.

Boasting an all-female cast, the film features the Big Buoy girls, from producers to animation directors, sporting full-face balaclavas as they become a humanised metaphor for strength in sisterhood. The brightly coloured wardrobe is representative of females in our society, helping to pose the message that no matter who you are or where you come from, women are all equal and should relish in the sisterhood bonds formed within professional environments.

Sandra Clua, Big Buoy’s animation and shoot director, says: "We wanted to create something with an all-encompassing, meaningful message for International Women’s Day that also injected a bit of fun around sisterhood. Shooting the footage together as a team was great fun and I think the final film really pops.”

Big Buoy - Face of Unity
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Music & Sound Design, Visual VFX, People

Categories: Corporate, Social and PSAs, Women's Rights

Tag, Thu, 07 Mar 2019 13:38:54 GMT