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Awards and Events in association withCreative Circle
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The FAB Awards 2013 Winners

31/05/2013
Advertising Agency
Chicago, USA
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JWT London named agency of the year

International Food and Beverage Creative Excellence Awards are pleased to announce the various winners of 15th FAB Awards.


The ceremony for the 15th edition of the Awards was held last night at the quintessentially British - The Hurligham Club in London.  


The Awards evening was attended by several clients ranging from McDonald's, Doritos, Heineken, Bacardi and Agencies and Design Consultancies from the UK, Brazil, Canada, USA, Sweden, Italy, Germany amongst others. 


The winners per category are as follows:


Posters/Outdoor


Next Stop, McDonald’s by Leo Burnett London
Coca Cola Athletes by McCann Germany


Press


Hovis HoHoHo by JWT London
Coca-Cola FM Amplifier by JWT Brazil
Sea and Vines by Showpony Advertising Australia


TV


McDonald's 'We All Make The Games' by Leo Burnett London
McDonald's Dave by Leo Burnett London
Twix Ideologies & Merger by BBDO New York
Carlsberg Fan Academy by Fold7 London 


Radio


McDonald's McFaster by DDB Stockholm 


Packaging Design


Noble Foods Posh Birds by Springetts Brand Design Consultants London
Slamseys Fruit Gins by B&B Studio London
Bombay Sapphire Electro by Webb deVlam London
Absolute Vodka's Absolute Unique by Family Business Stockholm
Hochstadter’s Slow & Low Rock & Rye Whiskey by Duffy & Partners Minneapolis


Design Effectiveness


Badger Ale's Badger Hopping Hare by BrandOpus London 


Collateral & POS


McDonald's Small Currency by Leo Burnett Indonesia
James Ready 50% Awesomer Coasters by Leo Burnett Toronto 


Direct


Daniel Berlin's Seven Envelopes by Volt Sweden 


Guerilla


Zara- The Tapas Bar's Yamaraj by McCann Worldgroup India
Kit Kat 'Break From Gravity' by JWT London 


Sales Promo


Absolute Vodka's Absolute Unique by Family Business Stockholm
Kit Kat 'We Will Find' You by JWT London 


Experiential


Walkers Deep Ridged by AMV BBDO London
Kellogg's Rice Krispies Squares 'It’s All Lies Bus Tour' by Leo Burnett London 


Integrated


McDonald's 'We All Make The Games' by Leo Burnett London
McDonald's 'Our Food. Your Questions.' by DDB Canada/ Tribal Toronto 


Virals


McDonald's 'Our Food. Your Questions.' by DDB Canada/ Tribal Toronto  


Advertising Effectiveness: Integrated


Cheez-It's 'Vote For The Top Cheese 2012' by Razorfish Chicago
Lay’s Do Us a Flavour by Energy BBDO Chicago  


Advertising Effectiveness: Social Media


Doritos Mariachi by AMV BBDO London 
 

Best use of Technology


Coca-Cola 'Polar Bowl' by Framestore London 
 

Branded Content


Cloud 9 by Grey Melbourne
Heineken 'The Candidate' by Publicis Italy
Heineken 'The Real Master of Intuition' by Publicis Italy 
 

Mobile


McDonald's 'The Record Re-Calculator' by DDB Stockholm 


Social Media


Doritos Mariachi by AMV BBDO London
McDonald's 'Our Food. Your Questions.' by DDB Canada/ Tribal Toronto
Oscar Mayer's 'The Great American Bacon Barter' by 360i New York
James Ready Cover Photo Swap by Leo Burnett Toronto 


Best Use of Media


The Oreo Blackout Tweet by 360i New York
Heineken 'The Candidate' by Publicis Italy
Coca-Cola FM Amplifier by JWT Brazil


FABulous Award across Press/ Poster/ TV/ Ambient/ Radio


Hovis HoHoHo by JWT London
Coca-Cola FM Amplifier by JWT Brazil


FABulous Award across Packaging Design/ Retail Environment/ Logo Design/ Brand Identity


Bombay Sapphire Electro by Webb deVlam London


FABulous Award across Online/ Digital/ Interactive


Cloud 9 by Grey Melbourne


Brand of the Year


McDonald's


Agency of the Year


JWT London

 

FAB Awards President, Neeraj Nayar: "The FAB Awards were set  up to recognise creative excellence across the Food and Beverage industry, which as we know is a very competitive and tough field. This year we had around 3600 entries from over 60 countries and the judges have been very strict in judging them. All the winners put forward outstanding projects and fully deserve the Award. I would like to thank the jury, who tirelessly judged every single entry. Finally I would like to thank WCRS for the lovely 'FAB Food Fight' campaign (http://www.fabawards.com/fab-food-fight-ad-campaign) to promote the Awards." 


For a full list nominees and winners please click here: http://www.fabawards.com/fab-winners/fab-nominations-2013/

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