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The Essential List: Shirin Choi

22/11/2022
Advertising Agency
London, UK
208
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Truant London’s client service leader on her baking skills and her side hustle of bridal lingerie for South Asian women

Shirin Choi is one of Truant London’s client service leaders, and calling her an invaluable part of the team would be an understatement. Shirin is someone who’s always on top of it, welcoming, and routinely brightens up the office with her positive attitude and impeccable office-fashion. Having been at Truant for over two years now, Shirin works with some of our biggest clients, such as delivering one of our biggest projects for clients in the Middle East. On the side, she runs an Indian bridal lingerie boutique, which celebrates South Asian women, breaks down cultural taboos, and seeks to champion South Asian creatives in shoots. 


Lifestyle

o Place of birth: Reading, UK

o Hometown: London, UK

o Staycation: Isle of Wight for walks on the beach, delicious seafood and cosy fires 

o Vacation: Anywhere tropical and off the beaten track – Sao Tome & Principe, Myanmar, India


o Place of work: Usually home or Soho Works

o Place of workout: Long walks in the countryside – you’ll never find me in a gym

o Side project: Bridal lingerie for South Asian women  


o Mode of transport: train 

o Bonus travel essential: face mist, Audible


Culture

o Artist: I’m inspired by fashion and love the works of Oliver Rousteing for Balmain. Also Casey Cadwallader for Mugler and J.W. Anderson for Loewe just blow my mind

o Musician: Dry Cleaning, Koffee, Phoebe Bridgers, Black Country New Road

o Film: The Colour Purple, Devdas, Jodhaa Akbar

o Series: RuPaul’s Drag Race, Undone, The Boys, GoT, Breaking Bad, The End of the F***ing World, The Thick Of It (very poignant right now)

o Commercial: Channel 4’s ‘Meet the Superhumans’ for the 2012 Paralympic games. The script still gives me goosebumps and the campaign changed perceptions around disability, helping to put the Paralympics on an equal footing in the UK

o Music video: Kanye West – Runaway, Sia – Chandelier 

o Video game: The Witcher 3, Red Dead Redemption 2, Untitled Goose Game

o Board game: Get A Hint

o Book: Girl, Woman, Other (Bernardine Evaristo), The Goldfinch (Donna Tartt), The Kit Runner (Khaled Hosseini). I also love Pride and Prejudice, which I’ve read countless times

o Newspaper (off or online): Guardian

o Magazine: I rarely read print anymore, but i-D, Wonderland, Azeema and Vogue


Food and Drink

o Breakfast: granola with yogurt, honey and fruit or crumpets with scrambled eggs

o Restaurant: Anglo, Dishoom, Caravan, Seabird

o Cheap bite: Shoryu for exceptional ramen

o Working lunch: Pret A Manger mac n cheese or jacket potato with cheese and beans 

o Favourite dish: chicken and tarragon pie with new potatoes and roasted root veg

o Signature dish: I prefer to bake – my tiramisu cake always goes down well, as do my decorated biscuits



o Snack: sweet n salty popcorn or cider vinegar crisps

o Guilty pleasure: Pot Noodle or packet ramen – absolute heaven

o Bar: Scarfes Bar at the Rosewood

o Booze: Spicy margarita 

o Not booze: Elderflower spritz 

o Bonus food: Samosa chaat and my dad’s lamb and onions

o Bonus beverage: fresh lemon and ginger tea


Kit

o Phone: Google Pixel

o Computer: MacBook Pro

o TV: Samsung

o Headphones: AKG N700 (over ear), Pixel Buds (in ear)

o Camera: Polaroid

o Pen / pencil: Pen

o Where you document an idea: Google Keep

o Casual clothing: I love wearing bold colours. Most of my wardrobe is from & Other Stories as it’s very wearable, whilst still satisfying my need for colour, shape and texture

o Smart clothing: I wouldn’t say I have a smart wardrobe, I just wear what I enjoy. My clothing is an extension of how I feel in a given moment

o Footwear: Nike

o App: Instagram, By Rotation, WhatsApp

o Website: Cult Beauty

o Favourite social media feed: m.a.r.c.c.o.s.t.a, Pet Liger, Diet Paratha

o Work program: Google Slides (client services, y’know)

o Morning grooming / makeup essential: Don’t get me started, I live for skincare! Don’t skip your SPF, peeps

Credits
Work from Truant
The Caribbean is coming to Eurovision
Royal Caribbean
08/01/2024
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HypnoCat
Material Focus
22/03/2023
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Press Play
Rockstar
14/03/2023
37
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ALL THEIR WORK