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The Essential List: Shane Bradnick


The DDB New Zealand ECD is a bit obsessed with The War on Drugs, but drives a practical family car and isn’t above reading Lee Child

The Essential List: Shane Bradnick

As a father of two, ECD at DDB New Zealand Shane Bradnick isn’t too concerned with having and liking the coolest things anymore. He’s not above making terrible puns about his very functional car and he makes a very reliable beef and Guinness pie.

Then again, having worked in the urbane ad industry for almost 20 years has undoubtedly shaped his tastes. He might not be sold on kombucha yet, but he is a bona fide sushi fan.


o Place of birth: Zimbabwe, Africa

o Hometown: Auckland, New Zealand

o Staycation: Auckland’s pretty awesome in the summer!

o Vacation: Sydney, Australia

o Place of work: DDB New Zealand

Shane with his two sons

o Place of workout: Being beaten by everything by my two sons, plus some running and bootcamp on the local beach with other middle-aged parents.

o Mode of transport: A small, black Hyundai Getz, apparently it gives me zero cred in the creative department. It even Getz teased

The infamous Hyundai Getz

o Miscellaneous Travel Essential: Passport


o Artist: Gary Larson who does The Far Side

o Musician: The War on Drugs

o Commercials director: Steve Ayson

o Film director: Darren Aronofsky

o Photographer: Chris Burkard

o Film: The Revenant

o Series: Stranger Things

o Commercial: VW Golf, Singing in the Rain. Directed by NE-O

o Music Video: Holding On, The War on Drugs (going through a WOD phase)

o Book: I’m a bit of a fan of the Jack Reacher novels by Lee Child

o Podcast: Sam Harris, Waking Up

Food and Drink

o Restaurant: Prego in Auckland, it’s a bit of an institution that transitioned from a rowdy advertising lunch scene to a fun cosy family dinner scene. Also makes my eldest son’s favourite pizza

o Cheap bite: Sushi

o Working lunch: Sushi

o Dish: My wife quite rates my beef and Guinness pie

o Snack: Salt & vinegar crisps

o Tipple: Can’t beat a cold Steinlager Pure

o Soft Tipple: Water works well

o Miscellaneous Beverage: I’ve tried Kombucha, not 100% sold


o Phone: iPhone 6

o Computer: MacBook Air

o TV: Sony Bravia

o Headphones: I recently lost my Beats Powerbeats wireless headphones during a half marathon. So, looking for new ones

If found, please return to Shane @ DDB New Zealand

o Camera: iPhone 6

o Soundsystem: UE Boom

o Where you document an idea: Any paper I can find, or on my phone

o Watch: Tag Heuer Aquaracer

o App: NFL GamePass, although the New York Giants are having a shocker this season

o Website:

o Blog:

o Work program: Google slides seems to becoming popular

o Grooming: Moisturise

o Miscellaneous Kit Essential: Swiss Army Knife

Bonus cat pic:

Steve, Shane's cat

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DDB New Zealand, Mon, 13 Nov 2017 15:23:58 GMT