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The Essential List: Rodrigo Jatene



The new CCO of Grey West has just moved from Sao Paolo to LA, swats up on ironman competitions and craves the food of home

The Essential List: Rodrigo Jatene
Just one month after bagging the Cannes Lions Grand Prix in Mobile this year for ‘Corruption Detector’, Grey Brazil CCO Rodrigo Jatene upped sticks from his hometown of São Paulo for Los Angeles. Staying within the Grey network, Rodrigo is now the CCO of Grey West, overseeing creative across the agencies Los Angeles and San Francisco offices, “the two meccas of cutting-edge entertainment and technology respectively,” in his eyes. 

So, what better time to tap him up for his Essential List and get to know the real Rodrigo? 


o Place of birth: São Paulo
o Hometown: Los Angeles
o Staycation: Ribeirão Claro

Photo credit: Isack Ryuji Minowa

o Vacation: São Miguel dos Milagres

Photo credit: Gustavocrocha

o Place of work: Venice
o Place of workout: Santa Monica
o Mode of transport: Car
o Miscellaneous travel essential: Running shoes


o Artist: Joan Cornellà

o Musician: BaianaSystem
o Commercials Director: Ringan Ledwidge
o Photographer: Sebastião Salgado

o Film: Lifeaquatic
o Series: Black Mirror
o Commercial: We’re the Superhumans

o Book: Blindness
o Newspaper:
o Podcast: No, Spotify
o Miscellaneous Art: Graffiti

Food and Drink

o Restaurant: Maní
o Cheap bite: Wurstküche
o Working lunch: Zinqué
o Dish: Rice, beans, beef, chayote & fries


o Snack: Mixed nuts
o Guilty Pleasure: Chocolate
o Bar: Too tired
o Booze: Gin & tonic
o Not booze: Wewi Guaraná

o Miscellaneous food: Ice cream
o Miscellaneous Beverage: Coffee


o Phone: iPhone
o Computer: MacBook Pro
o TV: Netflix
o Headphones: Beats
o Camera: iPhone (again)
o Soundsystem: Bose
o Pen/Pencil: Wacom Tablet’s
o Where you document an idea: iPhone (again x3)
o Watch: Garmin 735xt

o Website:
o Blog:
o Digital work tool: iPhone (again x4)
o Analogue work tool: Brain
o App: Strava
o Grooming: Toothbrush
o Miscellaneous Kit Essential: Cables, cords and dongles
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LBB Editorial, Wed, 29 Aug 2018 15:19:09 GMT