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The Essential List: Pablo Muñoz

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President/CEO of FCB Spain and Executive Vice President of the BCMA Spain loves his creative family and is a dedicated reader of Skipper magazine

The Essential List: Pablo Muñoz
Pablo Muñoz began his career in 1986 in Compañía des Ideas Mágicas, a forerunner of the branded entertainment agencies in Spain. These days he’s President and CEO of FCB Spain and Executive Vice President of the Spanish Branded Content Marketing Association (BCMA).  He’s been on the Cannes Lions Branded Content Jury and is author of the book ‘Engagement Marketing’ published in 2008. He’s also director of the Carlos III University Master’s course in Branded Content & Transmedia Communications.

Since he published his first article in 2004 talking about branded content and entertainment, he has given lectures and workshops at some major universities and colleges in Spain and has been columnist and regular contributor to major publications and magazines in Spain 

He’s also passionate about sailing; in fact, he’s a qualified Yachtmaster Offshore and plays piano and saxophone in his spare time. To get a flavour for the kind of person who achieves all of this, we convinced him to share his Essential List.


◦Place of birth: Madrid - Spain
◦Hometown: Torrelodones - Madrid
◦Staycation: Home sweet home

Place of origin: Madrid

◦Vacation: Any place in the Mediterranean, preferably an island
◦Place of work: FCB Spain
◦Mode of transport: Car
◦Miscellaneous Travel Essential: iPad


◦Artist: My brother, Juan Muñoz 
◦Musician: My brother in law, Alberto Iglesias 
◦Film director: Francis Ford Coppola
◦Photographer: David Lachapelle

The whole trilogy

◦Film: The Godfather trilogy
◦Series: Game of Thrones
◦Commercial: BMW Films “The Hire” (all seasons) 
◦Music Video: Any live concert video of THE CLASH
◦Video Game: Pac Man
◦Board Game: The Mexican Lottery Cards

Light entertainment: Mexican Lottery Cards

◦Book: “Secretos del Mediterráneo” (“Secrets of the Mediterranean”) de Lluís Ferrés Gurt
◦Graphic Novel: “Éxito para perdedores” (“Success for losers”) the life of the entrepreneur David Cantolla
◦Newspaper (off or online): El País
◦Magazine: Skipper
◦Miscellaneous Art: Doctor Fourquet street art galleries

Food and Drink

◦Breakfast: Eggs Benedict and Earl Grey Tea
◦Restaurant: At EL PESCA in Torrelodones you can eat the best white prawns in Madrid
◦Cheap bite: A Five Guys Cheese Burger

A naughty treat

◦Working lunch: ARZÁBAL MNCARS 
◦Dish: Paella
◦Snack: Olives
◦Guilty Pleasure: Dry Martini
◦Bar: Speakeasy Barcelona
◦Tipple: Dry Martini
◦Soft Tipple: Water
◦Miscellaneous food: Greek Food
◦Miscellaneous Beverage: Red Wine, Cava…


◦Phone: iPhone
◦Computer: Mac Air
◦TV: LG Oled
◦Headphones: AirPod
◦Camera: iPhone
◦Sound system: Parrot by Starck
◦Pen / pencil: Pilot
◦Where you document an idea: In a Moleskine notebook
◦Casual wear: Sneakers
◦Smart wear: Suit with sneakers
◦Footwear: New Balance 996

Kicks of choice

◦Watch: Tissot
◦App: Spotify
◦Website: Google
◦Work program: Outlook
◦Digital work tool:  Mac
◦Analogue work tool: Moleskine notebook

Scribble spot

◦Morning grooming / makeup essential: Nivea Men
◦Miscellaneous Kit Essential: TUMI travel bag
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FCB EMEA, Thu, 14 Sep 2017 15:47:50 GMT