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The Essential List: Mike Dubrick

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The creative director and partner at Rethink has love for Anthony Bourdain, ballpark hot dogs and his oversized pooch

The Essential List: Mike Dubrick
One of our favourite ads of the past 12 months was IKEA Canada’s sweet remake of ‘Lamp’, an advertising classic helmed by Spike Jonze. The copywriter on that was Mike Dubrick, a partner and creative director at Rethink (he’s also one of the brains behind this cheeky print ad for Heinz and an adorable story of a lonely potato longing for ketchup, two more office favourites here at LBB HQ. 

Now that you’ve checked out his work, get to know Mike (and his double-sized dog) in his Essential List below. 

Check it!


o Place of birth: Toronto.
o Hometown: Toronto.
o Staycation: You get the idea.
o Vacation: Scotland.

o Pet: 54lb. Labradoodle that was supposed to be 25lbs. 

o Place of work: Rethink.
o Place of workout: I have a gently used membership at the embarrassingly named LA Fitness. 
o Side project: Breaking 80. 
o Mode of transport: Saving for that Tesla.  
o Bonus travel essential: Noise cancelling headphones. 


o Artist: Michael Jordan.
o Musician: Oasis (I know). Springsteen (I know, I know).
o Commercials / music video director: My guy Mark Zibert. [He directed that IKEA ad we mentioned in the intro.]

o Film director: Danny Boyle.
o Photographer: My daughter.
o Film: Anything written by Sorkin.
o Series: Anthony Bourdain No Reservations.

o Music video: Safety Dance.
o Video game: FIFA.
o Book: Open – Andre Agassi.
o Podcast: The Erik Anders Lang Show.
o Newspaper (off or online): Twitter.
o Magazine: Wired/Food & Wine.
o Bonus culture essential: The YouTube rabbit hole.

Food and Drink

o Breakfast: Intermittent fasting. 
o Restaurant: Cava (hidden gem Spanish tapas in Toronto – get the fried eggplant with bonito flakes). 
o Cheap bite: Pho.

o Working lunch: Make time to eat a proper lunch. It’s worth it. 
o Favourite dish: Zaa. 
o Signature dish: Roast Chicken, celery root puree, roasted fennel. 
o Snack: Kombucha.
o Guilty pleasure: Ballpark hot dog. 
o Bar: McVeigh’s New Windsor Tavern. (Proper Irish dive. It’s in the opening scene of Boondock Saints.) 
o Booze: Yes pls. 
o Not booze: Water.
o Bonus food: Bread and cheese.
o Bonus beverage: Negroni.


o Phone: iPhone.
o Computer: Macbook Air.
o TV: Is that still a thing? 
o Headphones: Bose noise cancelling. 
o Camera: Canon.
o Soundsystem: UE Boom.
o Pen / pencil: Sharpie.
o Where you document an idea: Usually in a frantic text to my partner. 
o Casual clothing: Fred Perry polo/jeans.
o Smart clothing: Fred Perry polo/jeans/jacket.
o Footwear: Stan Smith.

o Watch: None.
o App: Instagram.
o Website: YouTube.
o Work program: Google Docs.
o Digital work tool: Telephone.
o Analogue work tool: Sharpie.
o Morning grooming / makeup essential: Toothpaste and deodorant. 
o Bonus kit essential: Eye drops.
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Rethink, Mon, 01 Jul 2019 16:05:52 GMT