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The Essential List: Letizia Bozzolini


Associate creative director at CHE Proximity has a deep affection for her mother Italy and isn’t above eating pizza for breakfast

The Essential List: Letizia Bozzolini

Letizia Bozzolini grew up in Italy and couldn’t decide whether she’d rather be a comic book illustrator or an inventor. So she chose a career where she can do both - as a creative. Her advertising career began at Milan’s top agencies, working with clients from Coca-Cola to Dove to Peroni. Nowadays she can be found pushing new creative ideas at CHE Proximity in Sydney as associate creative director, alongside her creative partner Lisa O’Neill.

As is often the case with The Essential List, you might end up feeling intensely jealous of Letizia’s cool life. Read on at your own risk.


o Place of birth: Mantova, Italy

o Hometown: Rose Bay, NSW, Australia 

o Staycation: Anywhere where I can have breakfast or an aperitivo outdoors

o Vacation: Sardinia and Italy in general

o Place of work: Anywhere, as long as it is with my creative partner Lisa O’Neill

o Place of workout: Paddle surfing in the harbour

o Mode of transport: Ferry

o Miscellaneous Travel Essential: At least one pair of fancy eyeglasses


o Artist: David Shrigley

o Musician: At the moment electro swing puts me in a great mood. Caravan Palace and Parov Stelar

o Commercials director: Dougal Wilson  

o Film director: Christopher Nolan  

o Photographer: Annie Leibovitz 

o Film: Forrest Gump, more or less since I was eight

o Series: Black Mirror 

o Commercial: 

For beauty: Lacoste ‘The Big Leap’

For blowing minds: Channel 4 ‘Meet the Superhumans’

For Argentinian comedy: ZONAJOBS ‘Grandma’ 

o Music Video: ‘The Less I Know The Better’ by Tame Impala

Vogue Japan ‘Longboard’ & ‘Could’ by Elderbrook 

o Book: ‘Open’ by Andre Agassi

o Miscellaneous Art: All the GIFs

Food and Drink

o Restaurant: Shuk, Bondi

o Working lunch: Sushi roll!

o Dish: Cappelletti by my mum, pumpkin tortelli by my granny, and Mexican chilli by my partner 


o Snack: Baba ganoush on toast   

o Guilty Pleasure: Extra dark chocolate 

o Bar: Les Gitanes Bistrot, Milan

o Tipple: Gin & tonic

o Soft Tipple: Spritz

o Miscellaneous food: Breakfast pizza 


o Phone: iPhone 8

o Computer: Macbook Pro 

o TV: Netflix 

o Camera: Fujifilm Instax Mini 90 Neo Classic

o Pen / pencil: Pen over pencil. When I find one I like, I take good care of it and if I lose it I’m super sad

o Where you document an idea: Notes on my phone

o Watch: I tried, but not for me

o Collection: Eyeglasses and sunglasses

o App: NSW Tides (tides time) and VSCO cam (photo editing) and Breathe (meditation)

o Blog: La gente anda diciendo. It’s a collection of overheard talk in the streets of Buenos Aires. It captures human nature in a beautiful way

o Work program: Paper over screen

o Analogue work tool: Brainstorming

o Miscellaneous Kit Essential: Key-Phone-Wallet

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LBB Editorial, Mon, 12 Mar 2018 14:04:07 GMT