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The Essential List: Justin Tindall



The M&C Saatchi CCO shares the joy of hot Ribena, lochside restaurants and finding the perfect pencil

The Essential List: Justin Tindall
Justin Tindall is a man with an appreciation for the wild and windswept – when he’s not round the sharp monochrome offices of M&C Saatchi, he’s taking in the bracing air of the North Sea or exploring Scottish lochs in search of that perfect waterside eatery. 

On Twitter, he describes himself as the ‘OCD CCO at M&C Saatchi London – and he applies that attention to detail to everything, from his agency’s crafted creative work to his choice of pencil. A determined competitor in the London industry’s annual Soup-Off, Justin is also an experimental foodie, but when it comes to his guilty pleasure of Heinz salad cream on a digestive biscuit... we'll take his word on it.

Since graduating in Fine Art in 1989, alongside the likes of Damien Hirst and Tracey Emin, Justin has worked at DDB London (where he was Head of Art), The Red Brick Road (where he was Creative Partner) and Leo Burnett London (Group ECD). Justin joined M&C Saatchi in 2016 and has been pulling together leadership dream team.


o Place of birth: UK
o Hometown: Harpenden 
o Staycation: Suffolk 
o Vacation: Suffolk
o Place of work: 36 Golden Square
o Place of workout: The North Sea

Justin and The North Sea

o Mode of transport: Public 
o Miscellaneous travel essential: Patience


o Artist: Changes all the time but today, Cy Twombly. Yesterday, Jeff Koons.
o Musician: David Bowie
o Commercials Director: Frank Budgen 
o Photographer: Robert Mapplethorpe 
o Film: Mulholland Drive
o Series: End of The F***ing World
o Commercial: Nike – Shade Running. Even the pack shot makes me weak at the knees.

o Music video: Cibo Matto – Sugar Water. Still can’t work out how the palindrome is done.

o Book: All the Pretty Horses by Cormac McCarthy
o Newspaper: The Guardian 
o Podcast: S Town
o Miscellaneous Art: Nautically themed film posters


Food and Drink

o Restaurant: Inver, Strathlachlan. By plane, by car, by train, on foot, on horseback. However, you get there, get there.


o Cheap bite: Beans on toast
o Working lunch: Soup, half a sandwich and mixed nuts
o Dish: Fish, chips, scraps, salt, vinegar, tartare sauce, a Shandy bass and the North Sea air.
o Snack: McVities digestive biscuits
o Guilty Pleasure: Heinz salad cream (sometimes on a digestive biscuit if I’m feeling really filthy)
o Bar: The Potty Bar (Aldeburgh) 
o Tipple: G&T
o Soft tipple: Tea
o Miscellaneous food: Children’s party food 
o Miscellaneous Beverage: Hot Ribena


o Phone: iPhone 
o Computer: Macbook 
o  Air TV: iMac
o Headphones: The ones that come with my phone 
o Camera: Leica
o Soundsystem: Sonos/Spotify
o Pen/Pencil: Palomino Blackwing

o Where you document an idea: In my head and on my phone 
o Watch: Rolex ‘Pepsi’
o Website: LBB (obvs) 
o Blog: I don’t do blogs
o Digital work tool: Fingers 
o Analogue work tool: Brain 
o Grooming: Wahl clippers
o Miscellaneous Kit Essential: Palomino two phase pencil sharpener

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M&C Saatchi London, Tue, 24 Jul 2018 14:28:35 GMT