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The Essential List: Julian Andrews


TBWA\New Zealand's creative director on his favourite artists, Baker the rabbit and the best places to eat in Auckland

The Essential List: Julian Andrews

Julian Andrews was introduced to the industry at a very early age, as his father was a partner in a design agency. He went on his first shoot when he was seven, modelling a swimming aid for a job the old man’s agency was doing. 

Julian has worked as a creative for over 25 years. Along with many helpful colleagues, he’s made $2million TV ads, but also music videos, rubber envelopes, mobile games, useful objects, and a pie that was free with a beer. 

Prior to his New Zealand life, Julian worked in London – with a long stint at Saatchi & Saatchi.  After this, he made the move to NZ in 2010, joining TBWA Auckland in 2012.

Some of Julian’s career highlights include having work featured on the Daily Show with Jon Stewart, winning video of the year at the MTV VMAs, running an election campaign for the UK labour party and helping win Australasia’s only yellow D&AD pencil a couple of years back.  

He currently lives in Grey Lynn, Auckland with his wife, daughter and rabbit.


o Place of birth: Gillingham, Kent, England

o Hometown: Rochester, England

o Staycation: Wolleys Bay, New Zealand

Vacation: Byron Bay, 

o Pet: Rabbit called Baker

o Place of work: Home/office/pub/restaurant/street/footpath

o Place of workout: Beach/park/back yard

o Side project: Whatever’s growing in the back yard

o Mode of transport: I learnt to drive late, so am enjoying the car at the mo. You need one in NZ. 

o Bonus travel essential: Monocle



o Artist: Anish Kapoor, Anthony Gormley, Damien Kurth - to name but a few

o Musician: Kurt Vile, War on Drugs, Buzzin’ Fly (Ben Watt)

o Commercials / music video director: Chris Cunningham, man vs machine, Builders Club  

o Film director: Dennis Villeneuve

o Photographer: Gursky

o Film: Blade Runner

o Series: Curb your enthusiasm 

o Commercial: Skittles Touch 

o Music video: Salvatore Ganacci, Horse.

o Video game: Red Dead Redemption 2, Wordle

o Board game: Wingspan

o Book: Homage to Catalonia, George Orwell

o Graphic novel: The Incal

o Podcast: Don’t really do these, but Adam Buxton’s one with Jim Moir is good

o Newspaper (off or online): Guardian

o Magazine: Monocle

o Bonus culture essential: Scrabble on my phone


Food and Drink

o Breakfast: Fruit, granola, coffee

o Restaurant: Hello Beasty, Auckland

Cheap bite: BBQ Duck Café, Auckland

o Working lunch: Bunga Raya, New Lynn, Auckland

o Favourite dish: Prawn & watercress dumpling

o Signature dish: Saag bhaji

o Snack: Salt & Vinegar peanuts

o Guilty pleasure: Too many to list here

o Bar: 605 Drinkery, Pocket, The Northern Line 

Booze: Hazy pale ale, interesting Rum

o Not booze: Apple Juice

o Bonus food: Only if there’s some going

o Bonus beverage: I’ll have another one of those vintage rums, please.



o Phone: iPhone SE2

o Computer: Work one

o TV: Yep

o Headphones: Sony MDR 1000x

o Camera: Canon G16

o Soundsystem: NAD, Gale Speakers

o Pen / pencil: Faber Castell Pitt Artist Pen brush/Rotring Tikky

o Where you document an idea: On paper/notes on my phone/email to self

o Casual clothing: Mostly

o Smart clothing: Not often

o Footwear: I don’t mind a training shoe

o Watch: Nope

o Collection: Eh?

o App: Scrabble

o Website: Twitter

o Favourite social media feed: Holly Andrews Cakes on Instagram, byjamesandrews - also on Instagram 

o Work program: Toss up between Photoshop and Pegasus 

o Digital work tool: Is that not what ‘work program’ meant? 

o Analogue work tool: A3 pad

o Morning grooming / makeup essential: Toothpaste

o Bonus kit essential: Sunglasses and an umbrella

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TBWA\New Zealand, Mon, 28 Mar 2022 09:15:28 GMT