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The Essential List: Josefine Richards


The Creative Director at INGO sees artistry in the perfect egg and will go anywhere that can mix up a decent whiskey sour

The Essential List: Josefine Richards
Josefine Richards is a creative director at INGO, a Stockholm agency interlinked with WPP’s Grey and Ogilvy networks. You likely know them for that time they gave Sweden its own phone number… work like that led the agency to a ranking of number three in the world at Cannes Lions 2016. 

But enough about that, and more about Josefine. Over her 15 years in the business, via both Stockholm and Sydney, she has accumulated over 60 awards in the form of Lions, Pencils and Eggs - which seems fitting considering the way she looks at eggs in their boiled state. 

You are probably wondering what we’re talking about, so we’ll hand this over to Josefine.


o Place of birth: Stockholm, Sweden
o Hometown: Nacka

o Staycation: At my second home, Australia
o Vacation: Relax Bay. It’s all in the name…
o Place of work: Home, woods, city
o Place of workout: Home, woods, city
o Mode of transport: Bus
o Miscellaneous Travel Essential: My special travel playlist


o Artist: Banksy, Alexander McQueen

o Musician: Old fan of Joni Mitchell. And Swedish singer Håkan Hellström
o Commercials director: Sam Brown and Swedish director Adam Berg
o Film director: l fucking love [David] Fincher
o Photographer: Swedish photographer Helena Blomqvist

o Film: ‘The Square’ by the Swedish director Ruben Östlund. Ping media industry 

o Series: My husband says I binge watch series – the whole Game of Thrones in three weeks. I can’t get peace of mind until the next Homeland and The Handmaid’s Tale
o Commercial: Golden oldie! 

o Music Video: Strong by London Grammar. So charming and disarming. So beautifully awesome

o Video Game: Little Big Planet. Stephen Fry does the VO. Enough said
Book: Pattern Recognition by William Gibson
o Newspaper (off or online): Mostly the Swedish newspaper Dagens Nyheter
o Magazine: I always get an interior mag when I want to relax
o Miscellaneous Art: For me - a perfect boiled breakfast egg. From happy chickens

Food and Drink

o Breakfast: If I’m lucky - A perfect boiled egg, toast and Kalles Kaviar

o Restaurant: Punk Royal. If you ever come to Stockholm, you should try it
o Cheap bite: Nothing is cheap in Stockholm
o Working lunch: Same old salmon salad from the place next door
o Dish: Pasta Vongole
o Snack: ‘Knäckebröd’ – crispbread
o Guilty Pleasure: ‘Limpa’ – soft, warm, freshly baked bread with butter
o Bar: I’ll go anywhere they have: 
o Tipple: Whiskey sour
o Soft Tipple: Fresh lemonade
o Miscellaneous food: Always up for new flavours


o Phone: iPhone
o Computer: MacBook Air
o TV: Plasma – got to love the old school blacks
o Headphones: Bose. Noise reducing bliss on those long haul flights
o Camera: My iPhone
o Pen / pencil: Any
o Where you document an idea: In my trusty notebook
o Casual wear: Jeans and something colourful
o Smart wear: A dazzling piece of designer jewellery
o Footwear: Cons. Always Cons
o Watch: My iPhone
o App: Tip tap – pay someone to get rid of your stuff
o Blog: My friend’s
o Work program: Word, Keynote
o Analogue work tool: A friend
o Morning grooming / makeup essential: Sensai face cream
o Miscellaneous Kit Essential: Power bank
view more - People
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LBB Editorial, Thu, 14 Dec 2017 15:43:35 GMT