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The Essential List: Jorgelina Diaz

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FCB Mayo Lima’s ECD was born in Argentina, loves food and can’t travel anywhere without her headphones

The Essential List: Jorgelina Diaz
Lima is considered to be one of the most exciting destinations in the world right now for food. And so it’s lucky then that Argentina-born Jorgelina Díaz made the move from her hometown of Buenos Aires to Peru’s capital (although that is in no way a knock to Argentina’s delicious fare). 
Jorgelina is the executive creative director at FCB Mayo, one of Peru’s most esteemed agencies, a role that she’s held since October of last year. Prior to that she was at fellow local agency Nodos Digital. 
So what keeps this Argentine in Peru ticking? We tapped Jorgelina for her Essential List.


o Place of birth: Argentina
o Hometown: Buenos Aires
o Staycation: Zorritos beach
o Vacation: NYC!
o Place of work: Lima, Peru

Lima, Photo credit: Martin St-Amant

o Place of workout: Near the sea
o Mode of transport: Walking is my everyday choice!
o Miscellaneous Travel Essential: I’d better bring my headphones or you'll see me taking the plane back


o Artist: Art’s all around
o Musician: Mon Laferte
o Commercials / music video director: I really don’t know
o Film director: Judd Apatow
o Photographer: Marcos López
o Film: Wild
o Series: Love
o Commercial: ‘Espantapájaros’ by Renault Clio 

o Music Video: ‘Desencuentro’ by Residente.

o Video Game: Have you played Pac-Land?

o Board Game: I prefer card games!
o  Book: ‘Beauty and Sadness’ by Yasunari Kawabata
o Graphic Novel: I haven’t read one that I like yet!
o Podcast: Hmmm, NEXT!
o Newspaper (off or online): Independent ones!
o Magazine: Barcelona / Vice
o Miscellaneous Art: Jade Rivera


Food and Drink

o Breakfast: Pancakes with fruits!
o Restaurant: I don’t know, I love food! Maybe... Matria? Or Lima 27?
o Cheap bite: Pizza! (Oh nice, now I want one slice)
o Working lunch: Salad, sushi, veggie burgers
o Dish: Paiche with rice curry
o Snack: Chifles

Chifles, Photo Credit: Dtarazona

o Guilty Pleasure: Chocolate cake
o Bar: Dada bar



o Phone: iPhone
o Computer: MacBook
o TV: You mean the big screen I use for Netflix?
o Headphones: Any with a good sound!
o Camera: My eyes
o Soundsystem: Bose? This is the right answer. But, honestly, I don´t care
o Pen / pencil: Seriously?
o Where you document an idea: On my phone
o Casual wear: Jeans & white t-shirt
o Smart wear: Just an Apple Watch
o Footwear: Shoes, shoes, shoes
o Watch: Apple watch (I love running!)
o App: Glovo
o Website: Facebook is good enough
o Blog: All of them. People are creating and that’s great!
o Work program: Keynote
o Digital work tool: My notebook
o Analogue work tool: Moleskine
o Morning grooming / makeup essential: Something that looks natural
o Miscellaneous Kit Essential: My thoughts

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LBB Editorial, Thu, 05 Apr 2018 14:33:27 GMT