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The Essential List: Joanna Monteiro

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The FCB Brasil CCO has a penchant for roller skating, avo toast and beautiful beaches

The Essential List: Joanna Monteiro

We interviewed Joanna Monteiro just over a couple of years back, not long after she helped FCB Brasil to the 2014 Mobile Grand Prix at Cannes, along with 16 other Lions. Since then she has been elevated from her Creative VP role to CCO on the back of her talent in management as well as creative. And so we thought we’d get to know the real her - the things she lives by and can’t live without. And it turns out she has a penchant for roller skating, avo toast and beautiful beaches - all things we can get behind. 

Check out Joanna’s Essential List below.


o Place of birth: Rio de Janeiro

o Hometown: São Paulo

o Staycation: Family apartment in Ipanema, Rio de Janeiro

o Vacation: Fernando de Noronha – the paradise archipelago of Fernando de Noronha is a UNESCO World Heritage Site with a delicate ecosystem and the most beautiful beaches I have ever seen

View of the 'two brothers and the Sanchos beach

o Place of work: FCB Brasil

o Place of workout: Just got back from roller skating at Ibirapuera Park

o Mode of transport: Car, but would love to have great public transportation in São Paulo and to be able to use it

o Miscellaneous Travel Essential: iPhone – to FaceTime with my daughter, Google Maps, Neosaldina (medicine for migraines), Monocle Travel Guide, bikini, Havaianas flip flops


o Artist: J. Borges – from Pernambuco, Brazil

o Musician: David Bowie, Aimee Mann, Keane, Madeleine Peyroux, Jorge Ben Jor, Renato Russo, Raul Seixas

o Commercials director: Wes Anderson

o Film director: Woody Allen 

o Photographer: Loretta Lux, Henri Cartier-Bresson, Sebastião Salgado

o Film: Misery –Stephen King. Kathy Bates – brilliant and unforgettable!

o Commercial: “Litany” – The Independent

o Video Game: Not for me – but my 10-year-old daughter loves Minecraft 

o Board Game: Chess, Uno

o Book: Life changer: Vidas Secas, by Graciliano Ramos; Aunt Julia and the Scriptwriter, by Mario Vargas Llosa; I love mysteries and biographies, and cried like a baby when reading The Old Man and The Sea from Hemingway

o Graphic Novel: Turma da Mônica, Mauricio de Souza; Calvin and Hobbes, Bill Watterson; Mafalda, Quino; Tamburini & Liberatore’s RanXerox 

Mafalda features an Argentinian middle class and progressive youth who is concerned about humanity and world peace

o Newspaper (off or online): Estadão de São Paulo, Bloomberg, CNN, Business Insider, The Guardian, NYTimes

o Magazine: Monocle, Piauí 

o Miscellaneous Art: Basquiat to be happy; Sergio Rodrigues for comfortably designed furniture; Andy Warhol to provoke; David Lynch to learn 

Food and Drink

o Breakfast: Green juice

o Restaurant: Mani Restaurant in São Paulo 

o Cheap bite: Avocado toast, pão de queijo 

Pão de queijo is a small, baked cheese roll, popular in Brazil... tasty!

o Working lunch: Silent enough to have a peaceful meal; hate fast food

o Dish: Lightly seasoned tuna fish

o Snack: Pistachios 

o Guilty Pleasure: Ice cream and pizza

o Bar: Lindt

o Tipple: “Detox Gin” from Swiss Biohealth :-) Tonic, ice, lemon and juniper 

o Soft Tipple: Coke Zero, full of ice

o Miscellaneous food: Goat cheese topping Swedish bread, prosciutto crudo, Brazilian tapioca pancake with grilled coalho cheese. 

o Miscellaneous Beverage: Coconut water 


o Phone: iPhone

o Computer: Mac Pro

o TV: LG or Toshiba, since it has Sky TV on it

o Headphones: Parrot 

o Camera: iPhone, always; Nikon, when traveling with my daughter; Instax retro, to have fun

o Soundsystem: Bose speakers 

o Pen/pencil: BIC (keep losing it) automatic pencil; KAWECO

o Where you document an idea: Brain, Moleskin, iPhone notes 

o Casual wear: Black all over, or white and blue stripes 

o Smart wear: Comme des Garçons

o Footwear: Crazy about shoes, in many colours: Bensimon, Repetto, Birkenstock. Classics: Gucci, Miu Miu, All Star 

o Watch: Love Tag Heuer, but I only use iPhone to check the time 

o App: Waze, Netflix, Snapchat, Instagram 

o Website: Created by us at FCB Brasil, this site for Estadão newspaper converts the money from corruption into everything people need– like vaccines, ambulances and even water.

o Blog: Viajandonaviagem from Ricardo Freire

o Work program: Calendar iCloud, connected to my first assistant

o Digital work tool: iPhone, office for Mac, Keynote 

o Analogue work tool: Paper notebook and schedule from Moleskin

o Morning grooming/makeup essential: Hydra Life BB Cream from Dior, Clinique High Impact Mascara, and lip balm all the time

o Miscellaneous Kit Essential: Battery charger cover from Apple for iPhone, hair dryer, glasses, credit card, elastic hair ties 

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FCB Brasil, Thu, 05 Oct 2017 16:02:51 GMT