Y&R Melbourne’s ECD has a sweet tooth, a habit for hoarding ideas and a ride with a mean nickname
Jake Barrow was voted the funniest kid in his high school - an achievement he considers as his first advertising success. But it wasn’t long before he was winning actual awards for his work in advertising. Having started as an art director and worked at various top Australian advertising agencies, he eventually ended up at George Patterson Y&R, where he became the single most awarded creative in the history of the agency. His creative work has helped him rise to his current role of Executive Creative Director at Y&R Melbourne.
But we know there's more to him than just advertising awards. We asked him for his Essential List to get a flavour of what motivates him.
o Place of birth: Melbourne
o Hometown: Red Cliffs (a tiny town in the middle of nowhere)
o Staycation: Winter escapes in country Victoria
o Vacation: Slowly working my way across Europe one trip at a time
o Place of work: Up the fancy end of Collins St at Y&R Melbourne
o Place of workout: Botanical Gardens or North Melbourne Boxing Gym
o Mode of transport: The Deadly Treadly
o Miscellaneous Travel Essential: Jogging runners that never leave my suitcase
o Artist: This dude called Fat Ankle buys porcelain dolls and sculpts their guts hanging out. He’s pretty cool
o Musician: Earl St. Clair
o Film director: Scorsese
o Photographer: Martha Cooper
o Film: The Goonies (I even have the same shirt as Chunk)