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The Essential List: Hans Brouwer



Culture, tech, travel and some peng munch from MassiveMusic founder Hans Brouwer

The Essential List: Hans Brouwer
Today we’re launching a new regular feature on LBB and it’s called The Essential List. The Essential List really is what it says on the tin: a list of the day-to-day essentials that some of the biggest names in adland can’t live without, offering a snappy short route into participants’ minds. 

To kick things off for week one, our debutant is Hans Brouwer, the founder and CEO of MassiveMusic. Hans founded the company in his hometown of Amsterdam in 2000 and since then has overseen its international evolution into Berlin, London, New York, Los Angeles, Tokyo and Shanghai. 2013 saw him become one of the co-developers and founding partners of the A’DAM Tower, a project which he and his partners are aiming to turn into the city’s musical and creative centre point and Amsterdam’s most sought after vantage point. It boasts a revolving restaurant, 360-degree observation deck, panoramic bar, another restaurant and a members club. Hans, when can we move in? 

Anyway, before we give away all the details, it’s over to Hans.


◦ Place of birth: Amsterdam
◦ Hometown: Amsterdam
◦ Staycation: Timboektoe Beach, Wijk aan Zee
◦ Vacation: Somewhere different than the last time

Work: A'DAM Toren

◦ Place of work: A’DAM Toren
◦ Place of workout: Westerpark
◦ Mode of transport: My bike – have to stay true to my origins, you know ;)
◦ Miscellaneous Travel Essential: Knops – adjustable earplugs that let you mute outside noise

Sticking to his roots: Amsterdam bikes


◦ Artist: Prince
◦ Musician: Anderson .Paak
◦ Commercials director: Matthijs Van Heijningen
◦ Film director: Kenneth Lonergan
◦ Photographer: Paul Huf

◦ Film: Manchester By The Sea
◦ Series: House Of Cards
◦ Commercial: Nike 'Write The Future'
◦ Music Video: The insurmountable Thriller by Michael Jackson

◦ Newspaper (off or online): Het Parool
◦ Magazine: CODE
◦ Miscellaneous Art: Music, music, more music

Food and Drink

◦ Restaurant: Moon when in Amsterdam, Sketch when in London
◦ Cheap bite: Anything at Café de Blaffende Vis
◦ Working lunch: At A’DAM & Co. while enjoying the view
◦ Dish: Eel – and if you've never tried it, you should
◦ Snack: Serrano ham

Martini tipple

◦ Guilty Pleasure: Pancakes with cheese and syrup
◦ Tipple: Divided between a Dry Martini and a Moscow Mule
◦ Soft Tipple: Grüner Veltliner
◦ Miscellaneous food: Anything Japanese
◦ Miscellaneous Beverage: White wine

Staycation: Wijk aan Zee


◦ Phone: iPhone
◦ Computer: MacBook Pro
◦ Headphones: Beyerdynamic DT 770 Pro
◦ Camera: Pentax

For the perfect curls

◦ Soundsystem: ATC
◦ Watch: Omega
◦ Website: News websites – and football news websites
◦ Work tool: Fender Jazz Bass
◦ Grooming: Perfect Curl by Andrélon – I see you laughing

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MassiveMusic Amsterdam, Thu, 03 Aug 2017 16:05:47 GMT