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The Essential List: Erin Fuller

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The senior art director at Wisconsin agency Planet Propaganda abides by the packing laws of Marie Kondo, douses her breakfast in hot sauce and loves the abstract tattoo work of Expanded Eye

The Essential List: Erin Fuller
Erin Fuller is always keen on getting out of her home state of Wisconsin. And when she embarks on an adventure, she does so under the packing guidance of organisation queen Marie Kondo and her KonMari folding skillz. Her love of cheese - whether it be served as a mixed plate, on a pizza or in a suspiciously stringy sauce - is very in line with the state that she grew up and calls home today. Wisconsin is so renowned for its cheese that its nickname is ‘America’s Dairyland’.

You can read more of Erin’s wild and wonderful musings on the likes of luggage packing, cheese eating and more in her Essential List below. Enjoy


o Place of birth: Omro, Wisconsin
o Hometown: Madison, Wisconsin
o Staycation: When Wisconsin weather cooperates:

When it doesn’t - I’m curled up with three different throw blankets in here:

o Vacation: I love to travel - and when I do, it’s ANYWHERE BUT Wisconsin! So far in 2019: Costa Rica, NYC, London, and Riga. On deck before the year’s end: New Orleans! 
o Pet: Betty! She’s a corgi mix or maybe/probably a black fox.

o Place of work: Planet Propaganda
o Place of workout: Pfffft. In my mind? While I sleep? Keeping up with my pre-teen son? Dog walks count, right?
o Side project: DIYing ugly parts of my home into beautiful parts of my home. Also been known to play this from time to time: 

o Mode of transport: Subaru Forester, the unofficial official car of Madison.
o Bonus travel essential: KonMari folding IS essential for packing. It’s changed my carry-on life.  


o Artist: Expanded Eye
o Musician: Andy Shauf
o Commercials / music video director: Errol Morris
o Film director: Michel Gondry
o Photographer: Geoffrey Crewdson
o Film: So hard to choose. The Virgin Suicides and Amelie sit comfortably in my top five.
o Series: On the lighter side: Schitt’s Creek, Parks and Rec, Fleabag. Something chewier: The Leftovers.
o Commercial: Older ones, but they still make me chuckle: Ikea 'Feels Like Home' series of spots

o Music video: Winston Hacking’s juicy collage animations for Andy Shauf’s The Magician is what introduced me to Andy Shauf’s music. 

o Video game: Meh. Can’t spend ALL my time in front of a screen. 
o Board game: Codename Pictures
o Book: Currently reading Calypso by David Sedaris. Favourite all time book is Kafka on the Shore by Haruki Murakami.
o Podcast: Twenty Thousand Hertz,  Every Little Thing, Reply All
o Newspaper (off or online): On a news diet
o Magazine: Domino
o Bonus culture essential: Broad City

Food and Drink

o Breakfast: Two eggs over easy, bacon, some version of potatoes + HOT SAUCE.
o Restaurant: Bestia (DTLA)
o Cheap bite: A pile of corn chips
o Working lunch: See previous question
o Favourite dish: CHEESE PLATE
o Signature dish: Grilled pizza
o Snack: Cheese, duh
o Guilty Pleasure: Nacho cheese sauce: it’s definitely a sauce but questionably cheese.
o Bar: The Joynt in Eau Claire, Wisconsin. Legend has it Frank Zappa took a dump on the stage there... back when they had live music. 

o Booze: Bourbon or red wine (or both).

o Not Booze: Water, still (and calm)
o Bonus beverage: Stray Forth’s Blackberry Cucumber Enchant-mint


o Phone: iPhone XS
o Computer: Macbook Pro + external monitor
o TV: I have an older Samsung - but am lusting after the Samsung Frame BIG TIME.
o Headphones: Haven’t found a pair that don’t hurt my head after an hour. Any reccos? 
o Camera: iPhone
o Soundsystem: Streaming or vintage record player through a Sonos speaker system.
o Pen / pencil: Paper Mate Flair: medium 
o Where you document an idea: On whatever is closest to me that I can write on.
o Casual clothing: Madewell
o Smart clothing: Boden
o Footwear: It’s either combat boots or sandal season.
o Collection: Vintage mugs, Catherineholm enamelware, letters/type from old signs.

o App: Instagram
o Website: Craigslist
o Favourite social media feed: @ifyouhigh

o Work program: Adobe Illustrator
o Digital work tool: Wireless mouse. #oldschool
o Analogue work tool: Ye ole paper and pen
o Morning grooming/ makeup essential: A good night’s sleep

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Planet Propaganda, Mon, 28 Oct 2019 17:10:24 GMT