The managing director of Interone China is a true Beijinger – and for those who aren’t he has just the drink to make them one
Sitting under the BBDO Group umbrella, Interone is a creative agency focusing on digital outputs. The Shanghai offering is headed up by Eric Yang who is not only a digital mastermind but also a Chinese porcelain enthusiast, proud dad and keen traveller. He started life in a stunning province of Anhui and despite now living and working in China's sprawling capital much of his downtime is spent near the sea with a good cocktail in hand - that is when he's not working on a side project to create magic moments for disadvantaged children.
Get to know him better below.
oPlace of birth: China
oHometown: Hefei, Anhui
oStaycation: Recently grassland in inner Mongolia, three hours’ drive from Beijing.
oVacation: Soft sand, boat and cocktail. Fiji, Maldives and Thailand are always the right choice for me.
oPlace of work: Interone China, Beijing.
oPlace of workout: Well, if running after my four-year-old son counts ;), or maybe racetrack like this
oSide project: Currently working with some friends on a project for disadvantaged children by creating magic moments tailored for them, stay tuned…
oMode of transport: Didi, it’s a bit difficult to enjoy driving pleasure in a busy city like Beijing, isn’t it?
oBonus travel essential: A new book. A phone with good camera
oArtist: Su dongpo. A calligrapher, gastronome, painter, pharmacologist, poet, politician, and writer 1000 years ago.
oMusician: Leonard Cohen
oFilm director: Lou Ye
oPhotographer: Robert Capa, not only his works but also his stories.
oFilm: Forrest Gump
oCommercial: APPLE - Think Different
oVideo game: Zelda: Breath of the Wild always fun to explore that world together with my kids.
oBoard game: weiqi, well, it’s getting less fun after humans were beaten by alphago…
oBook: hard to choose, Out of Control from KK is an interesting one and fun to read these days.
oGraphic novel: The Adventures of Tintin, I loved it when I was seven and still a big fan of it.
oNewspaper (off or online): TouTiao
oBonus culture essential: Guanfu museum, a sweat and small private museum near my home is a nice place to touch Chinese history and culture.
Food and Drink
oBreakfast: Homemade noodle soup
oRestaurant: Migas and WuTong in Beijing. Longmenzhen in Shanghai.
oCheap bite: Anything available in the office.
oWorking lunch: Dingtaifeng dumplings, Jinghu Tea Restaurant or Ajisen Ramen
oFavourite dish: Homemade sweet and sour ribs
oSignature dish: Eric’s claypot rice, my kids’ favourite
oSnack: Better not
oGuilty pleasure: Sichuan hotpot
oNot booze: All kinds of green tea
oBonus food: Spicy chicken, a painful pleasure
oBonus beverage: Erguotou, the only drink that makes you a Beijinger in five mins.
oPhone: iPhone X, but still love the iPhone 4S very much
oComputer: Macbook Air
oCamera: Nikon, somewhere at home that I can’t find it anymore.
oPen / pencil: Anything near that can write
oWhere you document an idea: A pen and a piece of paper
oCasual clothing: Simple jeans and shirt
oCollection: Chinese porcelain
oApp: MINI e-mall, a beautiful wechat app developed by us recently.
oWork program: Teams, Google docs, outlook
oMorning grooming / makeup essential: Shower
oBonus kit essential: Always remember where the charger is ;)