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The Essential List: Eric Yang

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The managing director of Interone China is a true Beijinger – and for those who aren’t he has just the drink to make them one

The Essential List: Eric Yang
Sitting under the BBDO Group umbrella, Interone is a creative agency focusing on digital outputs. The Shanghai offering is headed up by Eric Yang who is not only a digital mastermind but also a Chinese porcelain enthusiast, proud dad and keen traveller. He started life in a stunning province of Anhui and despite now living and working in China's sprawling capital much of his downtime is spent near the sea with a good cocktail in hand - that is when he's not working on a side project to create magic moments for disadvantaged children.
Get to know him better below.


o Place of birth: China
o Hometown: Hefei, Anhui

o Staycation: Recently grassland in inner Mongolia, three hours’ drive from Beijing.

o Vacation: Soft sand, boat and cocktail. Fiji, Maldives and Thailand are always the right choice for me. 

o Place of work: Interone China, Beijing. 
o Place of workout: Well, if running after my four-year-old son counts ;), or maybe racetrack like this

o Side project:  Currently working with some friends on a project for disadvantaged children by creating magic moments tailored for them, stay tuned…
o Mode of transport: Didi, it’s a bit difficult to enjoy driving pleasure in a busy city like Beijing, isn’t it? 
o Bonus travel essential: A new book. A phone with good camera



o Artist: Su dongpo. A calligrapher, gastronome, painter, pharmacologist, poet, politician, and writer 1000 years ago. 
o Musician: Leonard Cohen
o Film director: Lou Ye
o Photographer: Robert Capa, not only his works but also his stories. 
o Film: Forrest Gump
o Series: Westworld
o Commercial: APPLE - Think Different

o Video game: Zelda: Breath of the Wild always fun to explore that world together with my kids. 

o Board game: weiqi, well, it’s getting less fun after humans were beaten by alphago…

o Book: hard to choose, Out of Control from KK is an interesting one and fun to read these days. 
o Graphic novel: The Adventures of Tintin, I loved it when I was seven and still a big fan of it. 
o Newspaper (off or online): TouTiao
o Magazine: Wired
o Bonus culture essential: Guanfu museum, a sweat and small private museum near my home is a nice place to touch Chinese history and culture. 

Food and Drink

o Breakfast: Homemade noodle soup
o Restaurant: Migas and WuTong in Beijing. Longmenzhen in Shanghai.
o Cheap bite: Anything available in the office. 
o Working lunch: Dingtaifeng dumplings, Jinghu Tea Restaurant or Ajisen Ramen
o Favourite dish: Homemade sweet and sour ribs
o Signature dish: Eric’s claypot rice, my kids’ favourite
o Snack: Better not
o Guilty pleasure: Sichuan hotpot
o Booze: Cognac
o Not booze: All kinds of green tea
o Bonus food: Spicy chicken, a painful pleasure
o Bonus beverage: Erguotou, the only drink that makes you a Beijinger in five mins. 


o Phone: iPhone X, but still love the iPhone 4S very much
o Computer: Macbook Air
o TV: XiaoMi
o Headphones: Beats
o Camera: Nikon, somewhere at home that I can’t find it anymore.
o Soundsystem: JBL
o Pen / pencil: Anything near that can write
o Where you document an idea: A pen and a piece of paper
o Casual clothing: Simple jeans and shirt
o Footwear: Sneakers
o Collection: Chinese porcelain
o App: MINI e-mall, a beautiful wechat app developed by us recently.  
o Work program: Teams, Google docs, outlook
o Morning grooming / makeup essential: Shower
o Bonus kit essential: Always remember where the charger is ;)
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BBDO Asia, Fri, 06 Nov 2020 16:37:06 GMT