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The Essential List: Dena Walker

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BBDO Dublin’s head of planning is unapologetic about her love for pork crackling, a pint of Guinness and maybe a bit of a Drag Race binge

The Essential List: Dena Walker
Despite having lived in Dublin for the past eight years, Dena Walker has never completely left her native Manchester behind and still lists The Smiths guitarist Johnny Marr as her favourite musician - a strong choice, we must admit.

As head of planning at BBDO Dublin since early 2016, we hear she “writes a mean brief” and we get the impression from her taste in cultural icons that she has a penchant for individuals who take no prisoners. 

Check out her Essential List below.


o Place of birth: Stockport, Greater Manchester
o Hometown: Dublin
o Staycation: Ireland’s west coast
o Vacation: A pool with a view, a stack of books and an open bar
o Pet: An imaginary dog. Alas
o Side project: In the pipeline so I’m not going to jinx it
o Place of workout: A Reformer Pilates machine

o Mode of transport: My feet. Or a taxi
o Bonus Travel Essential: Curiosity and my infallible internal compass


o Artist: David Shrigley
o Musician: Johnny Marr
o Designer: Vivienne Westwood
o Commercials/Music Director: Melina Matsoukas 

o Film Director: Mike Leigh
o Photographer: I’m really enjoying @haruniji on Instagram at the moment.   
o Film: Gosford Park
o Series: RuPaul’s Drag Race
o Commercial: Honda Grrr (Hate Something Change Something) 

o Music Video: This is America by Childish Gambino
o Board Game: Monopoly
o Book: H is for Hawk by Helen McDonald

o Podcast: How to Fail by Elizabeth Day, Distraction Pieces by Scroobius Pip, and Guys We F*cked by Corinne Fisher and Krystyna Hutchinson
o Newspaper: The FT and The Guardian
o Magazine: The Gentlewoman
o Bonus Culture: Live music as often as possible. Mooching about galleries on a quiet Saturday. And anything by anyone that doesn’t look like or think like me

Food and Drink

o Breakfast: Espresso and a banana
o Restaurant: Chapter One 
o Cheap Bite: A little Balkan food stall called ‘His Food’ in a mall in north Dublin
o Working lunch: A pint, a toastie, and enough privacy for a spirited debate around an idea
o Dish: Steak. Rare 
o Snack: A Granny Smith apple
o Guilty pleasure: The crackling from roast pork, except I don’t feel guilty about it. Yum! 
o Bar: The snug in Fallon’s, Dublin 
o Booze: Guinness

o Not booze: Earl Grey
o Bonus Food: My mum’s lasagne
o Bonus beverage: Red wine. Amaretto


o Phone: iPhone X
o Computer: Macbook Pro
o Headphones: Either my Bang & Olufsen Beoplay set or my beloved Marshall Monitors
o Camera: iPhone
o Pen / Pencil: Fountain pen
o Where you document an idea: Whatever I have to hand. Usually my phone or my notebook. Sometimes a torn beermat 
o Casual clothing: Jeans
o Smart clothing: As close to jeans as I can get away with. Or some Vivienne Westwood
o Footwear: Veja x Modetrotter
o Watch: Casio 
o Collection: Shoes. All kinds  
o App: Evernote
o Work program: Keynote. Sigh
o Digital work tool: Macbook
o Analogue work tool: Pad & pen
o Morning grooming / make-up essential: Under-eye concealer
o Bonus kit essential: Balm cleanser and a stash of facecloths. A pot of Iroshizuku ink in shade fuyu-syogun. Curl cream
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BBDO Dublin, Thu, 04 Oct 2018 15:25:34 GMT