The director of Singapore-based Umami Collective is an advocate for underground music events and outside of the office runs festivals to provide money and support for charities across Southeast Asia
Anna Goulding is a PR guru heading up her own agency in Singapore, Umami Collective. For the past 15 years she’s split her time between the region and her birthplace of the UK to deliver communications for some of the biggest names in the industry. Along with a previous career in journalism and eye for creative storytelling Anna has a passion for purpose and spends her spare time pro-bono aiding charities, not-for-profits and social enterprises.
Get to know her better below.
oPlace of birth: United Kingdom
oStaycation: Pointless! The rest of Southeast Asia is only a stone’s throw away from Singapore, so be it Bali, Thailand, Indonesia, we are spoiled rotten. Once borders reopen after Covid-19 that is!
oVacation: Tokyo, Japan – incredibly unique, crazy cool and never gets old. There’s simply too much to explore.
oPet: Three-year-old Cavalier King Charles Spaniel named Ralphie aka Captain Woof: Eater of business cards. He is also our office dog and chief emotional support officer – a very cheeky character.
oPlace of work: Umami Collective Pte Ltd, a small but perfectly-formed boutique PR agency, based in sunny Singapore. We support a wide range of clients across the Asia-Pacific region, helping to improve core perceptions and revenues through good honest creative communications.
oPlace of workout: The great (but extremely hot and sticky) Singapore outdoors.
oMode of transport: Bicycle, skateboard aka dog sled…
oBonus Travel Essential: A double-person hammock is perfect for enjoying hidden beaches in Asia.
oArtist: Jamie Hewlett, Android Jones
oMusic: Anything funky is good. I’m loving West Coast Bass at the moment, bringing together electronic glitch, hip hop, soul, funk vibes.
oSide-project: In my spare time I co-organise large festival-style not-for-profit art and music events in Singapore, providing a platform for local artists and raising money for local charities and relief efforts across the region.