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The Essence Of Man

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Directorz David Wild Defines The Essence Of Man With BRUT® “Late”

The Essence Of Man

 

Directorz David Wild Defines The Essence Of Man With BRUT® “Late”
 
“Late” is a clever demonstration of the powerful effect of BRUT®’s Splash On Fragrance delivered with impeccable timing directed by David Wild. Agency Sigma Group tapped Wild’s visual comedy talent for the legendary brand’s new :15 spot, which encourages viewers to check out the Facebook page featuring a delight of MAN-centric goodness. 
 
“The casting and comedic timing were critical to the success of the spot. As usual, David knocked it out of the park,” explains agency Creative Director Tim Stapleton. 
 
“The creatives developed a great concept that showcases the power of comedy in a short timeframe,” concludes Wild, who first made his mark in the commercial realm with his 10-second films for MTV. “It was a pleasure to direct – and to create something for such an iconic brand.”
 
 
Agency: Sigma Group
President: Shannon Morris
Creative Directors: Tim Stapleton & Nik Nikolov
Copywriter: Tim Stapleton 
Art Director: Sabrina De Simone
Sr. Account Supervisor: Meghan Howell
Producer: Genevieve Gigi
 
Production Company: Directorz
Executive Producer: John Gilliland
Director: David Wild
DP: Joe Zizzo
 
Editorial/ VFX Production: IceVFX
EP: Benoit Drouin
Editor: Yvann Thibodeau
 
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Genres: Comedy

Categories: Beauty & Health, Perfume and aftershave

lbbonline.com, Wed, 11 Jul 2012 21:03:32 GMT