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'The Epic Match Point' Gives Tennis Fans the Ultimate Taste of History

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Roger Federer and Rafael Nadal duel in a perfect practically endless face off in initiative by AlmapBBDO for SporTV

'The Epic Match Point' Gives Tennis Fans the Ultimate Taste of History
The ATP Finals, one of the world’s biggest tennis tournaments, features the best players of the year.

There, spectators have the chance to see two legends on the court: Roger Federer and Rafael Nadal. Word has it that Roger may retire early in 2020. Other rumours say that an abdominal injury may keep Rafael from appearing in the tournament. Luckily enough for everyone, these two giants are playing and facing down other stars – among them Novak Djokovic, who’s currently right between Rafael and Roger in the ATP standings. 

To get a taste of this historic, evenly matched rivalry, AlmapBBDO and SporTV have put together the point of tennis fans’ dreams. A tribute to the two international idols who have been facing off for the past 15 years: 'The Epic Match Point' – a perfect match point between Roger and Rafael, an epic play that never ends in a 15-minute loop. Shorter versions of 'The Epic Match Point' will be aired during SporTV programming, encouraging viewers to get in the mood for the ATP Finals.

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Agency: AlmapBBDO

Client: SportTV

Title: The Epic Match Point

Product: ATP Finals


CCO: Luiz Sanches

Executive Creative Directors: André Gola, Pernil, and Marcelo Nogueira

Creatives: André Gola and Pernil

RTVC: Vera Jacinto, Diego Villas Bôas

Liaison: Christiano Bock

Media: Fabio Urbanas

Production: Globosat

Director: Diego Villas Bôas

Editor: Miguel Kruschewsky

Client Services: Antonio Rocha and Camila Carvalho

Approval: Comunicação SporTV

Communications Director: Pedro Garcia

Communications Manager: Luís Fernando Santos

Communications Coordinator: Henrique Rost

Communications Analyst: Thiago Mattos

Genres: People

Categories: Events, Sports and Leisure, Wed, 13 Nov 2019 17:05:31 GMT