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The Emirates and Kevin Hart Pledge to Make Big Dreams Come True in Generous Campaign

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Partnering with FP7//McCann Dubai, Mars Shot has drawn global dreamers to submit their biggest aspiration for a chance to make it happen

The Emirates and Kevin Hart Pledge to Make Big Dreams Come True in Generous Campaign
In less than half a century, The Emirates has grown from a sparsely populated desert to a global destination. Established on the inspiring principle that 'the impossible is possible', the young nation has gone beyond housing an array of record-breaking landmarks and touristic destinations to becoming a vibrant community and commercial hub that brings together over 190 nationalities.

In a new campaign based on these achievements entitled Mars Shot, the Emirates and FP7//McCann partnered with Kevin Hart to invite people across the world to share one inspiring dream for a chance to make it happen. The campaign is inspired by the launch of the Hope Probe that embarked on a mission to Mars on 20th July 2020, and will capture the first ever complete picture of the Martian atmosphere.

“Our country’s founding fathers set us on this visionary course right from the start, when they dreamed of turning the desert into the home of millions. Their ambition has become ours and we’ve never stopped aiming higher,” said Khaled AlShehhi, executive director marketing and communications at the Ministry of cabinet affairs and the future, Public Diplomacy Office. “We know what it takes to make the impossible possible and now invite the world to dream with us. The Mission to Mars is the perfect vehicle for our dreams and with this campaign, we're breaking new ground right here on Earth.”

- Khaled AlShehhi

Over the stretch of a few weeks, Mars Shot has drawn dreamers from across the globe to submit their biggest aspirations, of which three winners will soon be picked through judging and public voting. As promised, The Emirates Nation Brand will be helping the winners achieve their biggest life dreams.

The campaign will end on 5th August when the winners will be revealed in an exciting and star-studded live event. 

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Brand: The Emirates Nation Brand

Co-Creative: The Emirates Public Diplomacy Office

Executive Director Marketing & Communications: Khaled AlShehhi

Head of Creative: Hamdah AlBigishi

Social Media Manager: Latifa AlMarzouqi

Social Media Specialist: Ghaya Albannay

Talent Management: Sonal Vara

Technology Manager: Mohamed AlAli

Snr Copywriter: Sherouk Maher


Agency: FP7 McCann Dubai

Regional ECDs: Fouad Abdel Malak and Oliver Robinson

Snr Art Director: Paulo Engler

Snr Copywriter: Nerine Gardiner and Manar Abdallah

Motion Designer: Lucas Fuse

Snr Editor: Deydson Rocha

Group Account Director: Nadine Kazan

Snr Account Manager: Salim Mroueh

Account Executive: Georges Enkiri

Regional Head of Digital: Anis Zantout

Regional Head of Strategy: Tahaab Rais

Social Media Manager: Chimene Azzi

Content Manager: Tamara Arbid

Content Maker: Tala Chalabi

Graphic Designer: Lijo Matthew

Digital Designer: Shebin Mohanan

Graphic Designer: Nadeem Ahmed

Media agency

Media agency: OMD

McCann EMEA, Wed, 29 Jul 2020 15:52:50 GMT