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The Elephant Family Charity Sends New York On An Egg Hunt



Saatchi & Saatchi New York get artists Jeff Koons, Diane von Furstenberg, Curtis Kulig and more to create unique egg installations over New York

The Elephant Family Charity Sends New York On An Egg Hunt

Saatchi & Saatchi New York have partnered with the Elephant Family Charity on the Fabergé Big Egg Hunt, running from April 1st to 26th 2014 in New York City. 

There will be over 260 unique egg installations hidden across all five boroughs, each created by leading name artists/designers including: Jeff Koons, Diane von Furstenberg, Curtis Kulig, Nathan Sawaya, and Zaha Hadid. Beginning April 18th, all the eggs will be gathered together at Rockefeller Center prior to being auctioned off by Sotheby’s and online auctioneer Paddle8; this event is 100% charitable and will benefit both Studio in a School and Elephant Family.  

First held in London in 2012, this year’s citywide egg hunt has a 21st century twist: it is powered by Saatchi’s free rich mobile game app, facilitating egg hunting and participation in a sweepstakes for a chance to win over $125,000 worth of Fabergé jewels. 

“London was such a success and we wanted to take it to the next level”, said Saatchi & Saatchi New York CEO, Brent Smart. “The Saatchi brand has always had a close link to the Arts, so this is a cool marriage between our past and our digital present.” 

“Our goal with The Big Egg Hunt was to create an experience for New York City that was more than a simple egg hunt,” said Steve Nowicki, Lead Creative Technologist at Saatchi & Saatchi New York. “Our amazing team of digital and social experts across a number of disciplines collaborated to design a program with simple-to-use technology and compelling game mechanics to upgrade the experience into something worthy of the amazing charities and brand sponsors involved.”

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Categories: Phones, Consumer Electronics

Saatchi & Saatchi London, Mon, 14 Apr 2014 13:38:03 GMT