The Editorial Factory Welcomes Two New Editors

Long before Covid, The Editorial Factory carved out a unique place in the reinvented landscape of post-production by offering the traditional heft of full-scope process, with the flexibility of customised scale. And now, the entirely virtual operation is growing again.

Founder and senior editor, John Evans has welcomed Joey Whitelaw and Brett Rostrup, both formerly of Rooster Post Production, to the editorial Factory team.  

Joey is an award-winning editor and storyteller whose previous clients include Anheuser-Busch, Uber, President's Choice, IKEA, Sick Kids and Kraft. 

With a keen visual aesthetic, Brett’s work has appeared in Canadian and US campaigns for brands such as Mazda, AT&T, Telus, Microsoft, Budweiser, Walmart and Sony.

“By merging the traditional editorial experience with a flexible, adaptable and scalable mentality, we’re attracting top talent from across the country,” says John. “Our flexible operation allows our team to work independently and because we’re virtual, we go to the client.  It’s a model that works well for our team and results in significant cost savings for our clients,” he says.

Executive producer Siobhan Quinn agrees: “Being independent allows us to collaborate with everyone from production and animation to finishing and colour - even audio - to fully package the job. Our framework provides the perfect solution to busy schedules and tighter budgets without any compromise to editorial talent or creative,” she says.