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The Dorina Nowill Foundation Pays Tribute to 'The Dot' with Short Film

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The foundation for the blind pays homage to the shape with Lew’Lara\TBWA

The Dorina Nowill Foundation Pays Tribute to 'The Dot' with Short Film
The new institutional film by Lew’Lara\TBWA for the Dorina Foundation pays homage to the dot, highlighting its key role in enabling both sighted and visually impaired people to read. The first part of the film – minimalist and fully digital – portrays the dot as a punctuation mark. The second part – more tactile and fully analog – portrays the dot as the basis of the braille alphabet.

"A child with 100% vision needs to go through the literacy process to learn to read and write. No one would think of replacing a 'reading and writing book' with an audiobook, for example, during this stage of a child's education. But we still need to remember and emphasise the importance of braille for visually impaired people. These are the dots that can remove blind children from illiteracy and empower them to read and write. This is our legacy for the work started by Ms. Dorina over 70 years ago," says Alexandre Munck, chief officer of the Dorina Nowill Foundation for the Blind. He also remarks that: "Launching such an impressive film in the year of our founder's 100th birthday makes it even more special."

 “The Dot” honors the month of the 100 years of Dorina Nowill's birthday. She was one of the greatest advocates for the inclusion and rights of people with visual impairment. Her work enabled the creation of the first specialisation program for teachers of blind people and the first large-scale braille press in Brazil. Today, it is one of the world's largest in production capacity. Her important contribution helped to spread the braille system, and the daily work done in the Foundation transforms and gives autonomy to the visually impaired.

"Dorina Nowill has left a living legacy of fight for the inclusion of blind or partially sighted people. Giving access to information and culture based on the braille system is a cornerstone of this legacy, and our campaign explores the power of transformation of every little dot that forms this language," says Felipe Luchi, CCO and partner of Lew'Lara\TBWA.

The film is broadcast on TV and digital. It is also available with audio description on the Dorina Foundation channels.
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Editor: Hebert Gondo and Eduardo Henrique Lopes


Voice-over Artist: Clarisse Abujamra

Producer: Gustavo Banevicius

Post Production / VFX

Colourist: Leticia Blanco

Coordinator: Clara Morelli, Rosangela Gomes

Production Company

DOP: Andreia de Marchi

Producer: Themístocles Neto


Sound Company: Jamute

Producer: James Pinto, Daniel Teles, Anderson Soares


Animator: Fabio Acorsi, Ale Eschenbach, Mauricio Reis and Mateus Pereira de Jesus


Advertiser: Fundação Dorina Nowill para Cegos

Clients: Alexandre Munck and Marina Franciulli

Creative Agency

Creative Agency: Lew’Lara\TBWA

Chief Creative Officer: Felipe Luchi

Creative Director: Gustavo Diehl and Sthefan Ko

Creatives: José Neto, Rafael Merel and Ulisses Razaboni

Chief Operating Officer: Wilson Negrini

Account Service: Marcia Guimarães, Thaís Lopes and Rubia Elias

Chief Strategy Officer: Renata Serafim

Strategy: Luciana Moraes

Media: Suellen Kiss, Igor Okamoto and Tatiana Lopes

Production Director: Patricia Gaglioni

Agency Producer: Stella Gafo

Film Producer: LOBO/Vetor Zero

Executive Producer: Alberto Lopes, Sergio Salles and Francisco Puech

Director: Fabio Acorsi (Film)

Concept: Fabio Acorsi, Felipe Frazão and Maurício Reis (Art)

Animation: Mauricio Reis (Motion Design), Ale Eschenbach (Render 3D)

Genres: Animation

Categories: Charity, Corporate, Social and PSAs

TBWA Worldwide, Wed, 15 May 2019 16:08:53 GMT