The unlikely Kiwi TV classic, A Dog's Show has received a new burst of life thanks to the efforts of Assignment Group and Adam Stevens of Robber's Dog.
Together they created a 60 second spot featuring a humble household pooch - inspired to greatness by his rural forebears and fuelled by a bellyful of Nestle Purina’s TUX dog food.
The result being the proverbial impossible: ‘Herding Cats’.
The spot features no CGI. Instead patience and real animals were used. Plus a ton of green screen and post work completed at Auckland’s VFX house Blockhead.
An extra layer of old school authenticity was added when the original A Dog's Show commentator John Gordon agreed to do the commentary.
Nestle's Purina account recently shifted from Ogilvy Auckland to Assignment Group. ‘Herding Cats’ is the first TVC work the new partnership has produced.
Client: NESTLE PURINA PETCARE
Title: Herding Cats
Senior Brand Manager: Melissa Harland
Head of Marketing: Jennifer Chappell
Agency: Assignment Group
Creative Director: Josh Lancaster & Jamie Hitchcock
Planning Director: Martin Yeoman
Business Director: Veronica Shale
Producer: Juliet Dreaver
Director: Adam Stevens
Production Company: Robber’s Dog
Managing Director: George Mackenzie
Executive Producer: Mark Foster
Producer: Caz Hearn
DOP: Mark Pugh
Editor: Tim Mauger
VFX: Blockheadview more - Creative