Thu, 10 Feb 2022 17:35:27 GMT
Fredgy Noël creates female driven stories that blend narrative and documentary techniques, at the core of her work is a desire to help people feel less alone in the world, achieved through crossing cultural lines and telling inclusive stories.
Based in NYC, she honed her talent through filmmaking at MTV, VH1 and Nickelodeon and continually writing, directing, producing, editing and acting in her own body of short films. She made her directorial film debut with the award-winning short film Milking It, currently being developed into a feature, and her latest short ‘Dogfriend’ is winning awards and creating noise currently at global film festival.
Name: Fredgy Noël
Repped by/in: Fresh Film Prod (UK), Society (US)
Awards: Promax Gold Award, Programmer’s Choice Award Bushwick Film Festival, Best Comedy Short and Audience Award Topaz Film Festival, Gold Remi Award Original Comedy Worldfest Houston
Fredgy> Dialogue and location are two important elements I consider when reading a script. When I read dialogue that is nuanced and unexpected, especially when dealing with women characters, I am immediately intrigued. Oftentimes women are not given a lot of dialogue and when they are it's usually pretty clichéd. So when I see a writer taking risks with language–– I'm immediately interested. Location is also important for me because it lets me know more about the character’s personality. From the objects in their personal environment to the spaces they feel comfortable in––those kinds of things help me begin to paint a picture of who this person is and what their journey will be. Environment also helps me see how the character moves in the world; whether they are by themselves and in a place of solitude or out engaging with whatever the world has to offer, it all drives the film’s visual and emotional story arc. I love films that use humour to deal with the absurdity of life. I love characters that lack self-awareness but who are fully aware of this. I love capers that embrace the full range of the human condition.
Fredgy> The first thing I do when I'm creating a treatment is put myself in the character's shoes. Thinking about what their needs and desires are helps me piece together how I’m going to visually execute the spot. After I connect with the character I’m able to see colours, tones, music, and location. When all of these things come together I’m able to tell a story that is authentic to the brand.
Fredgy> It's funny because even if I know a brand or like a brand I still research it when I'm working on a project for that client. It’s just part of my process. If I were not familiar with the brand, I would research past spots and try to understand their demographics. It's important for me to effectively communicate to the audience. Once I have a good understanding of the consumer’s needs, I’m able to apply my storytelling skills to make a great spot. Google is my best friend when it comes to research. I look at old YouTube videos, social media platforms, influencers or celebrities who are or were once attached to the brand just to get a feel for the themes and overall messaging of the product. It’s a pretty intense deep dive, but I feel better after doing it.
Fredgy> Trust. It’s important for everyone to trust the skills of the person they are working with and know that everyone has the same goal of making an awesome spot.
Fredgy> I love colourful, beautiful visuals and nuanced stories. My favourite work can’t be boxed by genre. Life is genre less so I think films should match that truth. I love stories with a female lead.
Fredgy> The main misconception is that I can only tell emotional Black stories. I feel privileged to be a director because I know how much representation matters. I want to be able to tell stories that are inclusive, funny, and honest. Sometimes I think people find it hard to have those three things be in the same category.
Fredgy> No. I had to google that:)
Fredgy> I was working on a Breast Cancer Awareness PSA that involved women mimicking giving themselves breast exams. I hired an all women crew so the women would feel comfortable but was surprised to find out the actors did not know how to perform the Breast self-examination. I had my crew print up Breast self-examination charts so the women could practice on set.
Fredgy> I know that the agency wants a great spot so I do not take things personally when they have notes. I’m always happy to hear and try to incorporate ideas. The best projects are the ones where everyone is working to make the work amazing. And I always remind myself that I was hired because they like my ideas and my visual approach.
Fredgy> I love it. I am here because of the support from talented women who want to see me become successful. I encourage mentorships and apprenticeships on set and can’t wait to create those opportunities for other up incomers.
Fredgy> I miss being able to hang out with my cast, crew, and clients after shooting. This time with creative collaborators is so precious and I can’t wait for it to be normal again. My pre-production process has not changed much, but the amount of testing and sometimes quarantining needed to get on a set has. Meditation is my new habit to deal with it.
Fredgy> I’m a big fan of using the guidelines in my monitor on set. That way I am able to see the frame for each aspect ratio. This does not always change how I shoot something but I’m able to anticipate creative opportunities for post.
Fredgy> Connection is important to me so I do get a little concerned when I see people being drawn to the escapism found in new technology. I’m glad that we still have space to tell all kinds of stories.
Fredgy> The Dogfriend
I directed this short film during the pandemic. I loved playing with the tone and the nuance of the story.
Dr. Martens Filmmaker Series: Alt. Underground NYC
I love telling NY stories and doing it with the support of a brand that I’ve been obsessed with since high school was a dream.
This was a piece I wrote and directed to get out some feelings during the pandemic. A lot of people have reached out to tell me how much they related to it. That was unexpected and awesome to hear.
Viacom/CBS Breast Cancer Awareness PSA
I love the colour and the natural light in this spot––seeing all the beautiful brown skin up against the pink was so lovely! I won my first Gold Promax award with this campaign.view more - The DirectorsFresh Film, Thu, 10 Feb 2022 17:35:27 GMT