Cyprien is a french director and photographer with a heart for relevant topics. He is constantly diving deep into the communities he's working with, from sensitive documentaries to entertaining commercials, always portraying them with accuracy, sensitivity and respect.
His joy for the craft and his sharp eye and personality get him to shoot fun creative campaigns, short films and music videos. He has worked with a range of well-known clients including Puma, Ray-Ban, i-D Magazine, Converse, Adidas and Zalando.
Name: Cyprien Clément-Delmas
Repped by/in: Caviar (UK), Canada (Spain), Phantasm (France) & Rekorder (Germany)
Awards: BFFF, nomintation YDA, etc
Cyprien> The visual energy, the concept, the creative approach are the first things I look for. I love to shoot highly visual, vibrant and challenging scripts.
Cyprien> First, I conceptualise (what is the concept behind and how to improve it), then I visualise (how to express this concept visually) and finally I push it to see if I can do something that is new, different or impactful.
Cyprien> It’s important to ask for as much information as the agency. Then, I try no to be too influenced by the previous spots or creativities. Because, nobody calls you to do the same as before.
Sometimes, I don’t even look at their ads so I can have a fresh start, a fresh look.
Cyprien> The most important is a respectful relationship. There is some truth in every opinion and you should be able to find it. Then of course you have to be exigent with your team and push then but always being fair to them.
Cyprien> I love the casting process and finding the perfect characters, actors or non-actors for the film. Then, I’m enjoying location scouting a lot as it’s most of the time the first clear piece of the puzzle when I create a film. Finally, I love the editing process as it’s where the film comes to life. I used to sit down with the editor all the time.
Cyprien> A film is a creative process, especially when you work with reality and real people, and a process needs time. Sometimes, people ask you to have it all clear in your mind from the very first minute. But it doesn’t work like this. You need time. During the prep, you put all the pieces one by one together like a puzzle. You need to see the location, the cast, the props, etc, to fully visualise.
That’s why I’m creating the film in my mind until the shoot day and during. It’s getting clearer, solid and you finally make magic.
Cyprien> Finding two army tanks to make them dance a choreography for my music video 'War Dance'! My producer Javier Alejandro found near London fans of Tanks that had 80 in their private field. A crazy experience and fun shoot we all remember.
Cyprien> What I’ve learned with the time is that creatives are just creative people like us. They love to imagine, brainstorm, challenge ideas as much as we do and as a director you should embrace this creative and positive energy for the project. Of course, I’ve been lucky to work with agencies that push boundaries and are super respectful and open to the director’s vision. I’m less in contact with the clients but you should always listen and try to understand their concerns or fears if they have some. Reassure them or find good solutions.
Cyprien> Yes for sure. Very open. I’ve been teaching film directing and photography for years to youngsters and young professionals. I love to share my experience and my anecdotes.
Cyprien> We work even more remotely which is good I think. No new habits. I feel this was already the way I worked before, it’s just a bit more.
Cyprien> I think it’s sometimes too much what we intend to extract from one shot. I think it’s better to have one main format and then the other ones are secondary. You always need to prioritise a format or an outcome.
Cyprien> All this technology is coming step by step but the truth is that it’s a minority. I remember maybe two super interesting scripts with data driven info and interactive storytelling. No more. I’m personally very interested by VR as a user and as a director. There is a lot to explore there.
Cyprien> Paris Go Zones
INDIGO NIGHT Tamino - Indigo Night
Puma - Afrojuice