Fri, 08 Apr 2022 08:19:30 GMT
Recognised as one of the industry’s best young directors by earning Saatchi & Saatchi’s Young Director Award at Cannes and Best Music Video at the Los Angeles Film Festival, Adam Littke’s idiosyncratic characters stylised with a retro-licious palette deliver artfully comedic performances and a truly original directing voice.
Launching his career in London, Adam has directed music videos for artists Grum, TEED, Fruit Bats and commercials for Sony, BBC, Yeti, Tazo, O2 and Jeremiah Weed. His work has appeared on NBC, BBC, Comedy Central, Fox, Bravo, AdAge, TBS, Campaign and Pitchfork. He has never owned a camera and never wants to.
Name: Adam Littke
Location: Dallas, TX
Repped by/in: Camp Lucky
Awards: YDA, Cannes Lions, Addys
Adam> I love receiving unconventional scripts. Something that pushes the boundaries in advertising. A unique character choice, interesting pauses in dialogue, stories influenced by environment.
Adam> I work best with different types of media playing in my office. A movie on mute and listening to music helps me get the process started. Then comes the long pause of nothingness why scrolling endlessly through online images.
Adam> This is actually a big part of the creative process for me. Researching and understanding a brand is very important to me. I think it helps me get in the headspace of the agency creatives. I look at the brand’s site and past work to understand where they’ve been creatively.
Adam> Working closely with the creatives is the most important relationship for me. We need to have a common understanding of how we’ve got here and where we are going. It typically makes the best product when we have a good connection from the very early stages of the pitch process.
Adam> Quiet comedy and thrillers.
Adam> A few years back I made an ‘introduction’ film for my reel and cast an actor to play me. He was 30 years older than me.
Adam> Several times. It typically makes for an efficient process.
Adam> Not sure if it’s the craziest but on a recent shoot in a purposefully unnamed location, the city decided to pull our sidewalk and street permit on the day of the shoot. My producer quickly permitted a nearby parking lot and we framed up the exterior to match the original street.
Adam> Clear communication. Visiting video village often.
Adam> Are you open to mentoring and apprenticeships on set? I’m very aware of the industry’s lack of perception when it comes to diversity and inclusion. We are doing our part to correct this history. I would love the opportunity to mentor.
Adam> It’s very important that we continue the safety protocols during production. Working smarter is a huge element of my sets. I’m dedicated to creating safe working conditions so everyone feels happy and heard.
Adam> I still really love my work for Hatchways. It was a unique direct to client project and feel like it utilised many aspects of my creative approach from writing to directing and art direction.view more - The DirectorsCamp Lucky, Fri, 08 Apr 2022 08:19:30 GMT