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'The Dell Dude' Is Back to Show How Much Has Changed in the Past 20 Years

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VMLY&R welcomes Steve back to marvel at the latest innovations Dell Technologies has powered

'The Dell Dude' Is Back to Show How Much Has Changed in the Past 20 Years

It was almost impossible to watch your favourite show in the early 2000s without hearing the catchphrase: 'Dude, you're getting a Dell.' Steve, 'The Dell Dude,' appeared in 26 different commercials over three years for the PC company, becoming a national sensation for his iconic catchphrase.

Now, 20 years later, Steve is back, teaming up with Dell Technologies once again to show how far they’ve come from the days of CD burners and DVD upgrades. 

Dell Technologies has since grown well beyond the home computer. With his light-hearted sense of humour and iconic 'Dude,' Steve is back to marvel at the latest innovations Dell Technologies has powered, from recycling e-waste, to making the fastest race cars even faster, and even powering space exploration.

"Dell Technologies has grown from a computer company to a full blown technology juggernaut since 'The Dell Dude' first graced our television screens, said Wayne Best, chief creative officer, New York. “Bringing him back to share what the brand is doing now helps emphasize how much Dell Technologies has really changed."

The campaign is currently live and is releasing new videos each week.

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Chief Creative Officer: Wayne Best

Executive Creative Director: Niraj Zaveri

Executive Creative Director: Justin Ebert

Associate Creative Director: Crystal Deuel

Associate Creative Director: Elliott Graham

Executive Business Lead: Rachel Krouse

Group Director, Client Engagement: Allie Ritter

Account Supervisor: Ally Reis

Senior Account Manager: Jenny Anderson

Group Executive Producer: Bobby Jacques

Senior Producer: Allison Raich

Senior Content Production Business Manager: Maggie Diaz

Managing Director, Strategy & Insights: Jen Bonhomme

Connections Director, Social: Jason Syptak

Senior Connections Manager: Rachel Sider

Connections Manager: Gaby Ringvald

Senior Analyst, Innovation & Data: Leah Ramos


SVP of Global Brand, Creative & Experiential Marketing: Liz Matthews

Senior Director, B2B Campaigns + Talent Attraction: Rachael Henke

B2B Campaigns, UF Creative Strategy/Broadcast: Rochelle Covington

Global Communications: Patti Kelly

Corporate Communications: Talia Hill

Framestore Pictures

Director: Ben West

Managing Director: Jennifer Siegel

Head of Production: Anne Vega

Line Producer: Kevin Clark

DP: Toby Irwin


VFX Supervisor on Set: Eric Rosenfeld

VFX Supervisor in Post: Gigi Ng

Lead Flame Op: Greg Gaskins

Nuke Compositors: Zavier Mojica, Joseph Yoon

CG Lighting Technical Director: Nico De La Fuente

CG Previs: Francisco Dias

CG Asset/Model Technical Director: Andrew Trout

CG Rigger: Jeremy Livingston

CG Animation Lead: Yarim Machado

CG Senior FX Technical Director: David Wanger

Senior Producer: Michael Brown

Executive Producer: Nick Fraser


Editor: Jared Coller

Assistant Editor: Dani Weltman

Producer: Justin Ladd

Company 3

Senior Colorist: Jaime O’Bradovich

Producer: Nick Krasnic

EP: Ashley McKim

HOP: Julia Paskert

Sound Lounge

Engineer: Tom Jucarone

Producer: Camila Dayson Aravena

Executive Producer: Susie Shuttleworth

Genres: Comedy, People, Dialogue

Categories: Consumer Electronics, PCs and Laptops

VMLY&R North America, Mon, 06 Dec 2021 15:52:54 GMT