Kurt Geiger has relaunched its designer discount brand Shoeaholics with a new outdoor and digital campaign.

The campaign, which is created by Otherway, is inspired by the conversations real shoeaholics have when they find a bargain they just have to buy.

It shows cute puppies and kittens taking the role of shoe lovers discussing their exciting designer discount discoveries on Shoeaholics.

The campaign marks the first time Shoeaholics has advertised offline and is the first campaign by Otherway for the brand.

Neil Sumner, Commercial Director at Kurt Geiger, said: “We’ve got big plans for Shoeaholics. We know the mix of the best designer brands and discount prices is a very attractive proposition to todays consumer. We don’t think discounting needs to be a dirty secret anymore which is why we’ve re-launched the brand with a fun tone of voice and a lot of energy.”

Jono Holt, the Chief Executive of Otherway, said: “We've been working with the team at Shoeaholics over the past six months to get the brand and product proposition to a place we are all happy with. This campaign marks that moment. Historically businesses like Shoeaholics have lacked confidence but today we are extremely excited to be celebrating the incredible deals available on the site- loud and proud.”