Tue, 31 Aug 2021 12:37:54 GMT
The Croc has hired Saatchi & Saatchi’s Jack Trew as strategy director as it continues to super-charge and strengthen its strategic offering as the B2B industry continues to see huge growth post-pandemic.
He will work closely with Oliver Budworth, The Croc’s head of strategy, to bring broader strategic thinking to The Croc’s existing and prospective clients, while developing the agency's strategic services. He will also help evolve and grow the strategy team by bringing new Fierce Thinkers into The Croc.
Jack joins from Saatchi & Saatchi where he held the position of senior planner, leading strategy on brands including EE and Visa. Prior to that he worked at AnalogFolk. Jack was brought in because of his extensive experience within the digital field, his sharp thinking and ability to stay cool under pressure. Zimbabwe-born Jack also brews his own beer.
He will report directly to Oliver Budworth.
Oliver Budworth, head of strategy at The Croc said: “The B2B industry has seen massive growth in the past two years, and we’ve undergone immense change to match that growth, so the need for the best strategy talent has never been greater. Clients are actively asking for greater strategic rigour in the work and for this I needed a smart, Fierce Thinking number two to help own some of the complex challenges we face every day, as well as helping to continue growing the strategy team.”
Jack Trew, strategy director at The Croc said: “My ambition is to keep building the Croc’s strategic reputation both within B2B and beyond. The post-pandemic environment is an amazing opportunity to rethink how agencies and clients connect and collaborate and I want to play a role in shaping a balanced, productive and enjoyable work environment and culture.”