The Croc Hires Copy Specialist Rebecca Earp as Associate Creative Director

The Croc has hired Rebecca Earp as associate creative director (copy). In her new role Rebecca will oversee the copy team, assist in managing the creative department as well as working across new business opportunities.

Rebecca will work closely with The Croc’s creative director Nick Watmough, bringing a fresh approach to B2B while supporting and delivering The Croc’s Fierce Thinking proposition.

Rebecca joins The Croc having previously worked at Cineflix Media and Sky Creative, where she built compelling storytelling skills that connect with audiences on an emotional level. Bringing this unique experience to The Croc she will be working closely with Conrad Welch, Associate Creative Director (Art), helping to deliver The Croc's Ambition to create exceptional B2B campaigns that break the mould. Rebecca will bring a renewed energy to the copy team while ensuring that the big idea filters through everything The Croc creates.

Nick Watmough, creative director at The Croc, said: “The Croc encourages fresh thinking; we aim to attract individuals who thrive in the environment of a progressive culture and ‘Fierce Thinking.’ Rebecca is a fantastic creative who encompasses all these qualities and focuses on putting ideas into action. We are thrilled to welcome her to our dynamic and ambitious team.”

Rebecca Earp, Associate Creative Director at The Croc, said: “ It all boils down to ‘What’s the big idea?’ Every campaign should have a core truth that runs through all of the creative executions. In B2B it’s not enough anymore to just deliver facts and rational messaging as marketing. With my background in entertainment marketing, my ambition is to find ways to connect and engage that are not only relevant but really resonate. Businesses don’t make decisions. People do. These thought leaders and decision-makers deserve the same level of creative marketing as their customers. The Croc is the place that has set the bar for that type of thinking. I’m keen to keep raising it and empower the copy team to push through their bravest and best work.”