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The Coveo Difference Enjoys the Difference Crowdiate Makes

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Who says B2B advertising can’t be imaginative? Campaign demonstrates how big ideas can work in even the smallest spaces

The Coveo Difference Enjoys the Difference Crowdiate Makes

Coveo, a global leader in artificial intelligence technology, has launched a new brand awareness campaign from the alternative creative agency Crowdiate.

There’s an old belief that B2B advertising is boring, and with this project Crowdiate set out to prove otherwise.

Through a private request for entries amongst vetted creative talent from around the world, the brief called for smart, inventive ideas to dramatize the benefits of Coveo’s AI-powered search and recommendations for e-commerce businesses.

The winning idea ‘The Coveo Difference’ and its resulting execution have given the brand a long-term creative platform, in which the intelligence of the product is reflected in the intelligence of the advertising.

Led by playful visuals, this campaign demonstrates how big ideas can work in even the smallest spaces, in this case GIF display ads with stop-action animation and carousels on social media sites such as LinkedIn and Facebook.

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Advertiser: Coveo

Head of Global Marketing: Sheila Morin

Director Product Marketing: Sheerine Reid

Digital Advertising Specialist: Livia Dion

VP of Marketing: Audrey Patenaude

Marketing Campaign Manager: Clara Boulanger

Creative Agency

Creative Agency: Crowdiate

Creative Director: Ian Mirlin

Art Director: Arjan von Woensel

Client Services Director: Lisa McGillivray

Strategist: Aaron Nemoy

Strategist: Mitch Faigan

Production Company

Production Company: Pepper District

Creative Director: Monik Bhatt

Categories: Business Services, Business Software

Crowdiate, Tue, 21 Dec 2021 07:51:00 GMT