Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

The Coveo Difference Enjoys the Difference Crowdiate Makes

Creative 111 Add to collection

Who says B2B advertising can’t be imaginative? Campaign demonstrates how big ideas can work in even the smallest spaces

The Coveo Difference Enjoys the Difference Crowdiate Makes

Coveo, a global leader in artificial intelligence technology, has launched a new brand awareness campaign from the alternative creative agency Crowdiate.

There’s an old belief that B2B advertising is boring, and with this project Crowdiate set out to prove otherwise.

Through a private request for entries amongst vetted creative talent from around the world, the brief called for smart, inventive ideas to dramatize the benefits of Coveo’s AI-powered search and recommendations for e-commerce businesses.

The winning idea ‘The Coveo Difference’ and its resulting execution have given the brand a long-term creative platform, in which the intelligence of the product is reflected in the intelligence of the advertising.

Led by playful visuals, this campaign demonstrates how big ideas can work in even the smallest spaces, in this case GIF display ads with stop-action animation and carousels on social media sites such as LinkedIn and Facebook.

video
Smile
video
Forklift
video
Chair
video
Cart
video
Rocket
video
Search
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Coveo

Head of Global Marketing: Sheila Morin

Director Product Marketing: Sheerine Reid

Digital Advertising Specialist: Livia Dion

VP of Marketing: Audrey Patenaude

Marketing Campaign Manager: Clara Boulanger

Creative Agency

Creative Agency: Crowdiate

Creative Director: Ian Mirlin

Art Director: Arjan von Woensel

Client Services Director: Lisa McGillivray

Strategist: Aaron Nemoy

Strategist: Mitch Faigan

Production Company

Production Company: Pepper District

Creative Director: Monik Bhatt

Categories: Business Services, Business Software

Crowdiate, Tue, 21 Dec 2021 07:51:00 GMT