Coveo, a global leader in artificial intelligence technology, has launched a new brand awareness campaign from the alternative creative agency Crowdiate.

There’s an old belief that B2B advertising is boring, and with this project Crowdiate set out to prove otherwise.

Through a private request for entries amongst vetted creative talent from around the world, the brief called for smart, inventive ideas to dramatize the benefits of Coveo’s AI-powered search and recommendations for e-commerce businesses.

The winning idea ‘The Coveo Difference’ and its resulting execution have given the brand a long-term creative platform, in which the intelligence of the product is reflected in the intelligence of the advertising.

Led by playful visuals, this campaign demonstrates how big ideas can work in even the smallest spaces, in this case GIF display ads with stop-action animation and carousels on social media sites such as LinkedIn and Facebook.