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The Core Agency Wins Key Pharmaceuticals Including Blistex and Hamilton

Hires, Wins & Business 106 Add to collection

The fast-growing Sydney independent will become the lead agency for all Key Pharmaceuticals brands across Australia and New Zealand

The Core Agency Wins Key Pharmaceuticals Including Blistex and Hamilton
Key Pharmaceuticals has selected The Core Agency to manage strategy and creative duties for its stable of brands including Blistex and Hamilton following a competitive creative pitch.

Key Pharmaceuticals is an Australian owned and operated company and one of the leaders in the field of Over the Counter (OTC) pharmaceuticals. Its portfolio of around 30 brands includes household names such as Odor-Eaters, earclear and OsteVit-D.

It joins a growing list of clients at The Core Agency including QBE, Sydney Airport, Pet Circle, Cook Islands Tourism, RSVP and The Fred Hollows Foundation.

Says Jane Callister, managing director at The Core Agency: "We're delighted to bring our expertise in consumer marketing to Key Pharmaceuticals. This latest win is a significant one for the agency and we look forward to developing core ideas for their brands which can deliver results across multiple channels. The business has bold plans for their brands and we are excited to be working with the Key team."

Says a spokesperson for Key Pharmaceuticals: "We have many wonderful brands in our portfolio that are trusted by Australians to improve their health, wellbeing and vitality. We look forward to working with The Core Agency to connect with consumers to refresh and amplify the message for our key brands."

The latest win comes after The Core Agency moved into providing an upstream end-to-end customer experience offering, which is being led by former chief marketing officer Rob Kain.
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The Core Agency, Tue, 24 Oct 2017 03:03:14 GMT