Key Pharmaceuticals has selected The Core Agency
to manage strategy and creative duties for its stable of brands
including Blistex and Hamilton following a competitive creative pitch.
Pharmaceuticals is an Australian owned and operated company and one of
the leaders in the field of Over the Counter (OTC) pharmaceuticals. Its
portfolio of around 30 brands includes household names such as
Odor-Eaters, earclear and OsteVit-D.
It joins a growing list of clients at The Core Agency including QBE,
Sydney Airport, Pet Circle, Cook Islands Tourism, RSVP and The Fred
Says Jane Callister, managing director at The
Core Agency: "We're delighted to bring our expertise in consumer
marketing to Key Pharmaceuticals. This latest win is a significant one
for the agency and we look forward to developing core ideas for their
brands which can deliver results across multiple channels. The business
has bold plans for their brands and we are excited to be working with
the Key team."
Says a spokesperson for Key Pharmaceuticals: "We
have many wonderful brands in our portfolio that are trusted by
Australians to improve their health, wellbeing and vitality. We look
forward to working with The Core Agency to connect with consumers to
refresh and amplify the message for our key brands."
win comes after The Core Agency moved into providing an upstream
end-to-end customer experience offering, which is being led by former
chief marketing officer Rob Kain.