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The COP26 Tartan That’s Demanding Change



Clan of Numpties founders and creatives Douglas Hamilton and Chris Cheeseman release a tartan print that calls world leaders to action through data-driven design

The COP26 Tartan That’s Demanding Change

Every clan needs tartan and the climate ‘numpties’ as coined by Clan of Numpties, need one that’s specific to climate change. Using real climate data, the tartan design plots the world’s rising temperatures onto a grid of longitude and latitude, plotting the world’s climate negligence. 
Using the COP26 summit as a force for change and discussion, the creators are using a combination of humour and shock in the hope that the colourful tartan will spark meaningful change. 
The Clan of Numpties’ website reads: “Dear Scomo, Boris, Biden and the rest of you Clan of Numpties (that's Glasgow slang for idiot). Welcome to COP26. Remember you’re not here for your holidays. You’re here to save Mother Earth by keeping global warming to 1.5 degrees. How? By cutting your nonsense and your carbon emissions. By taking action instead of talking and doing nothing. For the sake of our planet and every creature that walks, swims, flies or crawls on it.”

Douglas Hamilton, co-founder of Clan of Numpties says, “It's a self-initiated project designed to pressure world leaders to take real action at COP26 in Glasgow, instead of making empty promises.
“Myself and Chris Cheeseman are both advertising creatives and new fathers, who are worried about the state of our planet for humankind and our newborn boys. We hit upon the idea of calling out Boris Johnson, Scott Morrison, Joe Biden and other world leaders as a Clan of Numpties ('Numptie' is Glaswegian for idiot).
“Since every clan needs a tartan, we designed them the first tartan based on climate change data. Using a world heat map and longitude and latitude lines to inspire our colours and grid design. It's not just tartan, it's a pattern of global negligence.
“The website also features an audio phrasebook of useful Glaswegian sayings for World Leaders, as well as a pledge to live more sustainably.”

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Genres: Comedy

LBB Editorial, Tue, 02 Nov 2021 14:32:00 GMT