Chief executive officer of M&C Saatchi Australia, Jaimes Leggett, has been appointed chair of Australia's peak industry body, The Communications Council, taking on the role until the next Annual General Meeting in May 2016.
will oversee a number of major initiatives during the coming months,
including the release of The Communications Council's Advertising Pays
study, quantifying the economic value of the industry, and the roll out
of the 2016 program of internationally recognised IPA courses and
Says Leggett: "It is a privilege to be appointed chair. This is an
exciting time for The Communications Council with several major
initiatives coming to fruition in early 2016. Our focus will be on
promoting the value that agencies deliver to the economy through our
Deloitte study in February, and on evolving our industry's approach to
training, moving towards a culture of continuous professional
development through the IPA to ensure we continue to compete at a global
Says Tony Hale, CEO, The Communications Council: "As
we head into the New Year we are delighted to have the support of Jaimes
Leggett, who brings a wealth of local and international experience as
the CEO of one of Australia's leading global agencies. Jaimes has also
played an integral role in strengthening our relationship with the IPA
to date, having experienced the value of the IPA continuous professional
development program in the UK firsthand, and will be well positioned to
aid the IPA program roll out in Australia from January."
takes on the role from former Droga5 Australia CEO, Sudeep Gohil, who held the
position for two and half years. Major achievements under Gohil's
leadership include: delivery of an industry reputation study; launch of
The Communications Council's Gender Diversity Group research and
recommendations; commissioning of an industry economic value study;
leadership forums with Sir John Hegarty, David Droga and Dan Wieden;
and, striking a landmark agreement with the UK's Institute of
Practitioners in Advertising (IPA) to bring internationally recognised
IPA courses and qualifications for the Australian market.
Hale: "I would like to say a huge thank you to Sudeep, who has led The
Communications Council in many important and progressive initiatives for
the industry in Australia in his time as chair. We are extremely
grateful for his achievements, passion and commitment."