Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists
from 24 agencies on behalf of 36 clients have made it into round two of the Australian Effie Awards.
Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness - across 26 categories, assessed by a team of 50 senior marketers, consultants and researchers.
Chair of judges, Colin Wilson-Brown said: “A big thank you to all the first round judges for their tireless and vital contribution to this year’s Effies. We all know what an enormously difficult year this has been, so to welcome so many worthy finalists into round two sends a very positive message about the value of the work our industry continues to produce despite very challenging circumstances. Cases and results will now be assessed by panels of senior marketers, putting an important lens over how agency work is driving business performance.”
The Effies are jointly presented by The Communications Council and the Australian Association of National Advertisers (AANA) in association with Think TV. Other sponsors and supporters include Ad Standards, Displayground, Google, Healthcare Communications Council, KPMG, oOh!media and UnLtd.
The Effie winners for Effective Agency of the Year, Effective Advertiser Award, and Grand Effie will be announced on Friday 30th October. Full details of the Effie Awards presentation will be announced soon.