senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

The Commonwealth Games Are Coming to Victoria - And So Should You!

18/08/2022
Production Company
Sydney, Australia
70
Share
Good Oil and AJF Partnership are showing off all the hidden treasures of the garden state, in a new campaign from Visit Victoria

Visit Victoria is celebrating the countdown to Victoria becoming the next host destination for the  Commonwealth Games with a new campaign, A Games like no other in a place like no other, created  with AJF Partnership. 

The campaign aims to showcase the natural beauty of Victoria, build excitement for Victoria 2026  and encourage people to visit now. 

Visit Victoria chief marketing officer, Shae Keenan said, “The Commonwealth Games is not only a  world-class event, but Victoria 2026 will also be a world-first event with the Games to be held  across four regional hubs – Ballarat, Bendigo, Geelong and Gippsland. 

“But there’s no need for people to wait until then. Through ‘A Games like no other in a place like  no other’, we want to capture people’s imaginations and show them there are plenty of reasons to  visit through discovering the beauty of the local regions, landscapes, people and culture.” 

AJF Partnership founder and executive creative director, Adam Francis said, “We wanted to create  a piece of work that breaks the mould for large sporting event advertising. The Games in Victoria  will be different from any we’ve seen before. Doing things differently is in Victoria’s DNA so it made  sense to bring the Games to life in a different and unexpected way.” 

The campaign launched during the 2022 Birmingham Commonwealth Games across TV supported  by press, social, content, outdoor and more. 

Credits
Brand
Agency / Creative
Production
Editorial
Music / Sound
More News from Good Oil
Work of the Week
Work of the Week: 19/01/24
19/01/2024
755
0
Creative
New Year, New Craft? Part 2
16/01/2024
380
0
ALL THEIR NEWS
Work from Good Oil
Drains Fire BMX
Crumpler
27/03/2024
4
0
Hotel Room
Crumpler
27/03/2024
6
0
Circus Clowns
Crumpler
27/03/2024
5
0
ALL THEIR WORK