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The Colorado Lottery's Xmas Gift Gaming App Attracts 20,000 Plays

Creative 117 Add to collection

'Present Position' was created by creative agency Cactus and is supported by ads on Facebook, Pandora and PCH.com

The Colorado Lottery's Xmas Gift Gaming App Attracts 20,000 Plays
The Colorado Lottery has launched Present Position, a free mobile web game that entertains and engages players while promoting its brand and successful suite of holiday scratch tickets - presentpositiongame.com.

Advertising agency Cactus created the digital game, in which players help Santa get gifts ready for the big day.

Players adjust the direction of a series of conveyor belts to guide the presents from Santa’s Workshop to their correct destination and earn points. If too many slip off, they lose.

So far, it’s sticky, not slippery: Since launching one week ago, Present Position has attracted 21,670 game plays across 14,752 visits to the site. Average engagement time is just under 3 minutes and the game's bounce rate is only 4%.

Present Position will be supported with ads on Facebook, Pandora, PCH.com and Colorado Lottery owned media.

 


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Digital Production Company

Creative Technologist: Justin Gitlin

Client

Advertiser: The Colorado Lottery

Creative Agency

Account Supervisor: Monica Hemmert

Chief Creative Officer: Norm Shearer

Creative Agency: Cactus

Founder: Joe Conrad

Interactive Media Producer: Austin Lliteras (designer/developer)

Senior Art Director: Sarah Berkheimer

Senior Copywriter: Shea Tullos

Senior Digital Producer: Adele Martin

Technical Director: Andrew Baker (Senior)

UX: Kevin Roysden (UI)

Genres: People

Sapka Communications, Tue, 02 Jan 2018 09:29:30 GMT