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The Colonel Brings His Old-timey Ways to W+K Portland's KFC Spots

Creative 0 Add to collection

New TV ads celebrate 75 years of finger licking goodness

The Colonel Brings His Old-timey Ways to W+K Portland's KFC Spots

Seventy-five years ago a feisty 65-year-old chicken salesman (once a farmhand, an army mule-tender, a locomotive fireman, an aspiring lawyer, an insurance salesman, an amateur obstetrician, a political candidate and a ferryboat entrepreneur, among other professions) set out to give his neighbors the best fried chicken out there. A decade later that secret recipe and his finger lickin’ good® fried chicken made Colonel Sanders one of the most recognizable men in the world.

“Colonel Harland Sanders’ iconic legacy and world-famous Original Recipe® chicken are what set Kentucky Fried Chicken apart from the rest. His entrepreneurial spark and unrelenting appreciation for hard work, philanthropy and showmanship (or what he called “a little Colonel-ing”) are exemplary of the ‘American Dream,’” said Kevin Hochman, chief marketing officer for KFC US. “We want to remind today’s hardworking folks that his passion, dedication and famous secret blend of 11 herbs and spices are alive and well across our 4,300 restaurants in the US.” 

In honor of this momentous anniversary, KFC is reintroducing the brand’s greatest asset—the Colonel himself—by bringing his down-home values and recipe for the world’s tastiest chicken to life via web, broadcast, social media and in-store experiences. You can view the all-new television spots below.   

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Creative Agency

Account Managers: Kristin Postill, Alexina Shaber

Art Director: Lawrence Melilli

Business Affairs: Karen Crossley

Copywriter: Matt Mulvey

Creative Agency: W+K Portland

Executive Creative Director: Joe Staples / Mark Fitzloff

Head of TV / Production: Ben Grylewicz

Interactive Strategist: Mike Davidson, Theresa Lai

Media Planner: Alex Barwick

Producer: Hayley Goggin

Production Assistant: Nicole Kaptur

Social: Matt Hisamoto

Strategist: Britton Taylor, Lizzie Hanner

Production Company

Director: Stacy Wall

DOP: Tim Hudson

Executive Producer: Doug Halbert

Production Company: Imperial Woodpecker

Line Producer: Andrew Travelstead

Post Production / VFX

Colourist: David Ludlum

Executive Producer: Sue Troyan, Thatcher Peterson

Flame: (Lead) James Allen

Matte Painting: Gillian George, Itai Muller, Lynn Yang

Post Production Company: The Mill

Producer: Antonio Hardy

Production Coordinator: Mary Hayden

Senior Producer: Dan Roberts

VFX Supervisor: Phil Crowe, (Colour) Diane Valera


Edit Company: Joint Editorial

Editor: Steve Sprinkel

Executive Producer: Alex Thiesen

Producer: Lauren Pullano


Music Production: Walker Music

Producer: Abbey Hickman + Sara Matarazzo, Susie Boyajan

Sound Mix: Sam Casas, Matt Miller @ Lime Studios

Genres: Comedy, People, Storytelling

Categories: Fast food, Retail and Restaurants, Wed, 27 May 2015 10:21:14 GMT