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The Coca-Cola Happiness Dispenser


McCann and Watergun want to remind people that spreading happiness is possible, even in times of recession

The Coca-Cola Happiness Dispenser


Directors collective Watergun directed this uplifting on-line commercial as part of Coca-Cola Spain's campaign "What would you do with 100€?" for McCann Spain to encourage people to share and make others happy when they least expect it.
The idea revolved around the Happiness Dispenser, an ATM built entirely from scratch that will give 100€ to anyone who would commit to using the money to bring happiness to others. The machine was then placed in different public spaces to let people discover and interact with it. No one was really sure what would happen or whether participants would really share the money but Watergun was there to follow up and document some of the sharing adventures. Three coordinated teams were ready to capture these experiences all over Madrid, while others just sent their videos to be included in the final piece.
Coca-Cola Spain
Rocío Almodovar and Ismael Pascual
Directed by Watergun (Rafa Pavón)

Produced by Wind Productions

Co director: Ricardo Uhagon Vivas

Executive Producer: Tay Sánchez

Head of Production: Rodrigo Alonso de Celada

Head of Production: Marta Camacho

Producer: Lucas De La Rua

Agency: McCann Madrid

Creative Director: Monica Moro

Executive Creative Directors: Raquel Martínez and Jon Lavin

Creative team: Mikel Echeverría and Ricardo Rovira

Account: Laura Gomez, Marta Carreras, Sara González

Agency Production: Los Producers
1st AD: Andrés González

Director of Photography: Pablo Hernández

Camera Asisstant: Alvaro

Camera Aux.: Oscar Díez

Postproduction Director: Néstor Costafreda

Stylist: Carolina Galiana

Production Assistant: Nico Mintegui

Production Assistant: Joe Diaz
Production Assistant: Miguel Llano

Production Assistant: Gustavo Perez

Location Manager: Lucas Diez

Location Manager: Demetrio Naranjo

Sound design: Audioclip
Soundtrack: Carlos Jean
view more - Creative
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McCann EMEA, Fri, 11 Jan 2013 12:32:29 GMT