The Coca-Cola Happiness Dispenser

Directors collective Watergun directed this uplifting on-line commercial as part of Coca-Cola Spain's campaign "What would you do with 100€?" for McCann Spain to encourage people to share and make others happy when they least expect it.

 

The idea revolved around the Happiness Dispenser, an ATM built entirely from scratch that will give 100€ to anyone who would commit to using the money to bring happiness to others. The machine was then placed in different public spaces to let people discover and interact with it. No one was really sure what would happen or whether participants would really share the money but Watergun was there to follow up and document some of the sharing adventures. Three coordinated teams were ready to capture these experiences all over Madrid, while others just sent their videos to be included in the final piece.

 

 

Credits

 

Coca-Cola Spain

Rocío Almodovar and Ismael Pascual

 

Directed by Watergun (Rafa Pavón)


Produced by Wind Productions


Co director: Ricardo Uhagon Vivas


Executive Producer: Tay Sánchez


Head of Production: Rodrigo Alonso de Celada


Head of Production: Marta Camacho


Producer: Lucas De La Rua

 



Agency: McCann Madrid


Creative Director: Monica Moro


Executive Creative Directors: Raquel Martínez and Jon Lavin


Creative team: Mikel Echeverría and Ricardo Rovira


Account: Laura Gomez, Marta Carreras, Sara González


Agency Production: Los Producers

 

1st AD: Andrés González


Director of Photography: Pablo Hernández


Camera Asisstant: Alvaro


Camera Aux.: Oscar Díez


Postproduction Director: Néstor Costafreda


Stylist: Carolina Galiana


Production Assistant: Nico Mintegui


Production Assistant: Joe Diaz

Production Assistant: Miguel Llano


Production Assistant: Gustavo Perez


Location Manager: Lucas Diez


Location Manager: Demetrio Naranjo


Sound design: Audioclip

Soundtrack: Carlos Jean